Field Marketing Manager

Freshworks

  • London
  • Permanent
  • Full-time
  • 16 days ago
Company DescriptionFreshworks makes it fast and easy for businesses to delight their customers and employees. We do this by taking a fresh approach to building and delivering software that is affordable, quick to implement, and designed for the end user. Headquartered in San Mateo, California, Freshworks has a global team operating from 13 global locations to serve more than 65,000 companies -- from startups to public companies - that rely on Freshworks software-as-a-service to enable a better customer experience (CRM, CX) and employee experience (ITSM).Freshworks' cloud-based software suite includes Freshdesk (omni-channel customer support), Freshsales (sales automation), Freshmarketer (marketing automation), Freshservice (IT service desk), Freshchat (AI-powered bots), supported by Neo, our underlying platform of shared services.Freshworks is featured in global national press including CNBC, Forbes, Fortune, and Bloomberg and has been a BuiltIn Best Place to Work in San Francisco and Denver for the last 3 years. Our customer ratings have earned Freshworks products TrustRadius Top Rated Software ratings and G2 Best of Awards for Best Feature Set, Best Value for the Price and Best Relationship.Job DescriptionFreshworks is looking for a results-oriented, performance-driven marketing leader to drive commercial and field marketing in the UK. Reporting to the Senior Director (International), this role will lead and implement our commercial & field marketing strategy for the UK.We are looking for an experienced integrated digital and events marketer with SaaS / Cloud experience. The person should be familiar with inbound and outbound motions. The successful candidate is proficient in understanding the customer/prospect journey, and has robust experience in demand generation programs, pipeline creation, field events, campaigns, digital, and end-to-end conversion of marketing leads. The person will work closely with the commercial sales team (based in India), and other sales teams in UK and Europe - Business Development (BD), Account Executive (AE) and Account Manager (AM) to drive alignment and lead follow-up & conversion.
  • Lead regional marketing execution to drive pipeline growth and improve funnel conversion.
  • Own strategy, development, and execution of demand generation programs, events (owned and 3rd party) and webinars. The person will collaborate cross functionally to drive email and nurture campaigns and digital marketing.
  • Collaborate with sales, business development, and customer success leaders to ensure strong execution and results.
  • Own quarterly planning cycle with sales and functional teams for interlock, and share plans proactively with stakeholders at QBR (Quarterly Business Review).
  • Manage marketing budgets, track ROI and measure all marketing programs. Utilize data-driven insights to optimize marketing strategies, investments, and resource allocation.
  • Collaborate with brand, campaigns, customer and product marketing teams to provide feedback on content, campaigns and prospecting within existing customer segments and identify opportunities for new business initiatives.
  • Work with the product marketing team to develop insights and contents for commercial events (eg presentation slides, panel discussion questions).
  • Understand marketing customer segmentation and value proposition; provide feedback on how to meet specific market needs.
Qualifications
  • 10+ years experience in B2B marketing with experience in Cloud / SaaS enterprise application.
  • Proven track record in developing and executing marketing events, webinars and integrated marketing campaigns that drive leads, pipeline, and revenue for the business.
  • Proven ability and experience to collaborate with internal stakeholders - sales, product marketing, campaign managers, business development.
  • Experience in collaboration with partner marketing is a strong plus.
  • Solid capabilities in working with diverse teams to implement global and regional marketing priorities.
Additional Information
  • Company funded Life & Long-Term Disability insurance
  • Learning & Reading budget of up to £1.000 per year
  • Fitness budget of up to £30 per month
  • Cycle to work Scheme
  • Company Funded Employee Assistance Program (EAP) for both you and your family
  • 25 days annual Paid-Time-Off (PTO)
  • Discounted Tax Support Services
  • Lunch on company 3x a week
At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.

Freshworks