Business Development Executive (Marketing) - 30k

Vanrath

  • Belfast
  • £30,000 per year
  • Permanent
  • Full-time
  • 13 days ago
Vanrath is excited to collaborate with a premier Healthcare provider, they are seeking a Business Development and Marketing Executive.The successful candidate will be based in our Belfast City Centre office.Monday - Friday role, hybrid available.Salary
~£30,000
..benefits included.The Role:This role is key to building strong relationships with nursing homes and healthcare providers while also delivering impactful digital marketing campaigns. You will play a vital part in helping care staff access the high-quality training they need to meet regulations and improve standards of care.This is a varied role, combining face-to-face visits with online marketing, offering the chance to make a meaningful impact while developing your own career in healthcare marketingResponsibilities:
  • Relationship Building & Outreach:
  • Visit nursing homes, care facilities, and healthcare providers to promote our training programs.
  • Build and maintain strong relationships with managers and staff to encourage them to attend training.
  • Represent the agency at meetings, networking events, and industry exhibitions.
  • Digital Marketing:
  • Develop and implement online campaigns (social media, email, Google Ads, website updates).
  • Create engaging content such as flyers, brochures, social posts, and blog articles.
  • Grow our online presence and generate leads through digital platforms.
  • Sales & Growth:
  • Identify and pursue new opportunities with healthcare organisations.
  • Track and analyse marketing performance to measure success and ROI.
  • Work closely with the training team to align marketing with business goals.
The Person:
  • Proven marketing experience, ideally within healthcare, training, or education.
  • Strong communication and interpersonal skills with confidence to engage care home staff.
  • Practical knowledge of digital marketing tools and platforms (Facebook Ads, LinkedIn, Google Ads, Mailchimp, etc.).
  • Highly organised and self-motivated, able to manage your own workload and meet targets.
  • Full driving license and willingness to travel locally to nursing homes and healthcare providers.
Desirable
  • Experience marketing within the healthcare or care home industry.
  • Knowledge of compliance training and workforce development in healthcare.
Working Hours & FlexibilityThis role offers flexibility with a mix of field visits, office-based work, and remote digital marketing. Travel to local nursing homes and healthcare providers will be a regular part of the job. Some flexibility may be required around training schedules and events.Why Join Us?
  • Performance-based incentives.
  • Flexible working arrangements (office, field, and remote).
  • Training and development opportunities to support career progression.
  • A supportive, close-knit team environment.
  • The chance to make a positive impact on healthcare standards by helping staff access essential training.
INDCG

Vanrath