CRM and Email Marketing Executive

Belstaff

  • London
  • Permanent
  • Full-time
  • 1 month ago
Belstaff was created by and for independent spirits. We know that what we do, and who we do it with matters. Join the team and make an impact as we build a legacy that surpasses our incredible past.Love The Challenge. Find A Way. Go All In. Stand Together. Be The Difference.A bit about BelstaffBelstaff is a functional clothing brand founded to move people forward. Throughout our history we have championed material innovation, collaborating with those who challenge the ordinary and celebrate the joy of the journey. Belstaff has designed protective suits for race-car drivers, windproof smocks for Marines and insulating clothing for mountaineers. One thing is at the heart of all these endeavours: An Independent Spirit. Today, this energy prevails and unites the people who bring the Belstaff brand to life, providing the best products to our customers – both old and new. We are committed to building a team of curious, conscious individuals dedicated to showing up, standing together, and being the difference between a good day and a great day.We are currently searching for a CRM and Email Marketing Executive to join the team.As our CRM and Email Marketing Executive you will focus on creating targeted customer communications to drive customer loyalty and retention both online and in-store.Reporting to the Digital Marketing Manager, you will be developing, testing and managing the Belstaff customer communication strategy, delivering against KPIs across customer retention, loyalty, acquisition and conversion. Working collaboratively across the business, you will play a crucial part in demonstrating the value of putting customers at the heart of the organisation, using data-led insights.We are looking for someone who will be responsible for:Email
  • Planning and executing the global email marketing strategy across DTC channels (Retail, Outlets and Ecommerce), ensuring channel KPIs are tracked and met, with support from the Digital Marketing Manager
  • Maintaining a strong relationship with the ESP, communicating email targets and strategy roadmap to ensure objectives are achieved
  • Tracking weekly email performance against KPIs and presenting results to internal stakeholders
  • Briefing, scheduling, testing and deploying all email campaigns
  • Reporting on automated email programmes and building customer journeys triggered by lifecycle milestones and customer behaviour
  • Managing internal communications with Ecommerce, Merchandising and Brand teams to ensure cross channel alignment on campaigns and customer messaging
  • Reviewing existing email campaign templates with the Brand Editor and Graphic Designer, ensuring communications are on-brand and identifying areas for improvement in email templates and creative assets
  • With support from the Digital Marketing Manager, contributing to commercial and brand brainstorming sessions to coordinate upcoming channel activities for 360-alignment
  • Identifying opportunities to A/B test email campaigns to further test and optimise campaigns
  • With support from the Digital Marketing Manager and Digital Marketing Assistant, identify opportunities to drive database growth, including competitions, social media campaigns, and other online channels
  • Identifying opportunities to target active, lapsed and dormant customers, as well as opportunities to drive new customer sign-ups
CRM
  • Reviewing the quality and consistency of data capture using our customer data platform
  • Driving performance and supporting organisation-wide decision making through shared findings using customer measurement KPI benchmarks
  • Tracking monthly CRM performance against targets, presenting insights to the Digital Marketing Manager and relevant stakeholders
  • Identifying opportunities to improve and further develop our loyalty program based on insights gathered from performance
  • Supporting with the roll-out of customer feedback programmes (including surveys, social listening and focus groups), feeding back insights to the wider business.
  • Demonstrating an understanding of GDPR compliance
  • Ensuring CRM best practices are upheld across personalisation, UX and retention initiatives
  • Owning customer profiles ensuring the business is acting with the customer in mind
We are looking for someone who has:
  • Solid relevant experience in CRM and/or email (luxury and / or fashion preferred)
  • A demonstrable track record of driving results
  • Exceptional communication skills and relationship building
  • A passion for face-to-face customer interaction
  • Experience owning and developing the relationship with ESP (Voyado beneficial)
  • Experience with data-driven decision making
We are looking for someone who is:
  • Inspired by working for Belstaff
  • A motivated self-starter with ambition to lead and execute a strategy
  • Adept working in a fast moving and changing environment
  • Keen to join a fun and caring team
  • A string communicator, able to share ideas and findings clearly
  • Highly organised with excellent attention to detail
Where to from here?We are an equal opportunity employer and value diversity at our company. We will not discriminate on the basis of sex, race, marital status, disability, age, sexual orientation or religion. We are committed to a fair and accessible recruitment process for all candidates so if you would like us to make any adjustments to the application or interview process, please let us know and we will be happy to support you.

Belstaff