CRM Campaign Executive - Salesforce Marketing Cloud

Experian

  • London
  • Permanent
  • Full-time
  • 16 days ago
Company DescriptionExperian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to accomplish their financial goals and help them save time and money.We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more industry segments.We invest in people and new advanced technologies to unlock the power of data. As a FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 22,500 people across 32 countries. Our corporate headquarters are in Dublin, Ireland. Learn more at experianplc.com.Job DescriptionWe're looking for a CRM Campaign Executive to join Consumer Services marketing function to help shape the future of customer engagement by crafting seamless customer journeys and delivering impactful campaigns.What You'll Do
  • Lead the end-to-end email deployment process - from planning and execution to testing and delivery. You will ensure campaigns and triggered communications go out on time, every time.
  • Design and execute multi-channel customer journeys using Salesforce Marketing Cloud (Journey Builder), you will align messaging across email, SMS, push notifications, and more.
  • Champion customer-centricity by embedding fair treatment and regulatory compliance into every campaign.
  • Build and maintain responsive, accessible HTML email templates with dynamic content, using tools like Taxi for Email and Litmus for testing.
  • Continuously optimise campaigns through A/B testing, performance analysis, and actionable insights.
  • Be the subject matter expert on email best practices, design trends, and innovations in CRM and marketing automation.
  • Collaborate cross-functionally with creative, data, and product teams to deliver high-impact campaigns that drive engagement and conversion.
Qualifications
  • Proven experience in CRM and campaign management, with a strong grasp of customer lifecycle marketing.
  • Hands-on experience with a CRM tool, preferably Salesforce Marketing Cloud, Journey Builder, and dynamic content.
  • Proficiency in HTML for email, with a keen eye for design and accessibility
  • Data-drive - you love using insights to improve targeting, segmentation, and performance.
  • Familiarity with tools like Taxi for Email, Litmus, and SFMC.
Additional InformationBenefits package includes:
  • Hybrid working
  • Great compensation package and discretionary bonus
  • Core benefits include pension, bupa healthcare, sharesave scheme and more
  • 25 days annual leave with 8 bank holidays and 3 volunteering days. You can purchase additional annual leave.
Our uniqueness is that we celebrate yours. Experian's culture and people are important differentiators. We take our people agenda very seriously and focus on what matters; DEI, work/life balance, development, authenticity, collaboration, wellness, reward & recognition, volunteering... the list goes on. Experian's people first approach is award-winning; World's Best Workplaces™ 2024 (Fortune Top 25), Great Place To Work™ in 24 countries, and Glassdoor Best Places to Work 2024 to name a few. Check out Experian Life on social or our Careers Site to understand why.Experian is proud to be an Equal Opportunity and Affirmative Action employer. Innovation is an important part of Experian's DNA and practices, and our diverse workforce drives our success. Everyone can succeed at Experian and bring their whole self to work, irrespective of their gender, ethnicity, religion, colour, sexuality, physical ability or age. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.#LI-DS1 #LI-HybridExperian Careers - Creating a better tomorrow together

Experian