Head of Marketing and Communications UK

• Adapt, propose, and activate marketing plans aligned with HQ strategies and assets, identifying key leverages of success, and optimizing opportunities/resources
• Deliver and ensure excellence in the execution of all marketing plans to support commercial objectives and align with partners on strategy to manage joint marketing plans
• Focus on achieving strategic targets (awareness, desirability, conversion) as well as ROI
• Oversee and implement all typologies of brand events, (commercial as well as awareness events) including overall project lead, trade marketing implementation and cohesive client experience deployment.
• Oversee the consistency and quality of Visual Merchandising throughout the market and distribution network, but also during Events and Store Openings
• Maintain and elevate Jaeger-LeCoultre image standards to enhance both the business and the client experience following HQ guidelines and KPIs.
• Manage and control A&P budget, in line with yearly budget & guidelines.
• Manage closely media relations and PR plans in co-operation with HQ PR team, local PR manager and agency, along with PR evaluation monitoring, competition analysis, benchmarking, and best practices.
• Define, develop, manage, and execute 360 Social, Digital, Media, KOL and PR strategies
• Further develop Maison's awareness and desirability in the UK through non-paid media placements.
• Support Media HQ on media strategy, implementation and opportunities
• Act as cross-functional project leader on omnichannel initiatives, ensuring a smooth & holistic client journey
• By working together with commercial team, you will maximize the visibility of our products through 360 action plans for each different client touch point
• Lead Clienteling strategy implementation - new CRM tools, definition of objectives for client acquisitions, conversion, and retention
• Manage the quality and the consistency of the client database (capture of qualitative data, segmentation)
• Be influential / build strong relationships with all key stakeholder (internal- locally and within the HQ and external) to get relevant amount of support and resources
• As a People Manager you would motivate, challenge and coach team members to grow and to achieve targets
• Challenge team to grow and “reach the dime”, be an agent for change and innovation; provide factual and constructive feedback on both skills and behavior in order to help each team member to develop in line with Maison's high-expectations

• Proven experience in marketing and communication.
• Possess experience and knowledge in 360 degrees of marketing ecosystem.
• Proven project leader from planning, implementation to delivery with good business acumen, analytical skills, and commercial sense
• High standards of excellence and strong capability to deliver results
• Team-player, resilient, demanding, agile, creative, rigorous, and solution-oriented

• We value freedom, collegiality, loyalty, and solidarity.

• We foster empathy, curiosity, courage, humility, and integrity.

• We care for the world we live in.

Jaeger-LeCoultre