Social Media Marketing Lead

Arup

  • London
  • Permanent
  • Full-time
  • 6 days ago
Why Arup?At Arup we're dedicated to shaping a better world. Our purpose, shared values and collaborative approach has set us apart for over 75 years. We solve the world's most complex problems and deliver what seems impossible, with curiosity and creativity. We're a thriving and growing organisation which offers you many possibilities to shape a better world, and your future.In an increasingly competitive marketplace, our Marketing, Communications, and Business Development (MCBD) team enables Arup to build and protect our reputation, deepen client relationships, win quality work, and attract top talent. This role will be key in achieving our strategic market and client ambitions. We are seeking to hire a Social Media Marketing Lead - Global to strengthen our MCBD function.What the role involvesThe Social Media Marketing Lead - Global will lead the firm's social media presence across platforms and regions. This role is responsible for shaping how we represent our brand in organic and paid social contexts -amplifying our voice, showcasing our expertise, and engaging meaningfully with clients (current and future) and talent around the world.This role is ideal for a collaborative leader who thrives in a fast-paced, professional services environment. You will manage a small in-house team and work closely with regional social media leads and external agencies to deliver impactful, brand-aligned content that supports our business goals.You will work closely with a global network of social media peers, collaborating to align strategies, share insights, and ensure a consistent yet locally relevant presence across markets.A key part of the role will be to develop and maintain a clear channel management plan-defining the purpose, audience, and content approach for each social platform to ensure our efforts are focused, effective, and aligned with our brand and business priorities. The successful candidate will work closely with marketing, communications, and business teams to deliver a consistent, high-impact organic and paid social media approach that reflects Arup's values and drives measurable engagement.Key responsibilities:
  • Develop and lead the global social media strategy across platforms including LinkedIn, Instagram, YouTube, and others.
  • With the SM team manage the global content calendar and oversee day-to-day publishing, monitoring, and engagement.
  • Collaborate with regional and business/services marketing and pursuit teams to localise content while maintaining brand consistency.
  • Create and curate compelling content that highlights our people, insights, and client impact.
  • Partner with internal stakeholders to support campaigns, thought leadership, and talent attraction initiatives.
  • Partner with a global network of regional social media peers to share insights, align on priorities, and support coordinated execution across markets.
  • Monitor performance metrics and provide regular reporting and insights to inform strategy and improve effectiveness.
  • Stay informed on platform trends, algorithm changes, and best practices to ensure our approach remains current and effective.
  • Act as the custodian for social media templates, ensuring all content on all channels aligns with both the brand and social media guidelines.
  • Manage social media governance, including policies, training, and risk mitigation.
  • Support executive visibility and employee advocacy programmes on social media.
Requirements - knowledge, experience, skills and attributesQualifications and accreditation:
  • A degree or equivalent experience in Marketing, Communications, Journalism, or a related field and/or a relevant professional qualification
Knowledge and experience:
  • At least 5 years' experience managing organic and paid social media in a B2B or professional services environment for a large, complex organisation
  • Deep understanding of LinkedIn and other key platforms, including analytics and paid promotion.
  • Experience working across global teams and time zones.
  • Proficiency with social media management tools (e.g., Sprout Social, Hootsuite, or similar).
  • Ability to analyse data and translate insights into actionable recommendations.
  • Experience of planning and implementing rapid and assured responses to reputational risks in a social comms context, including experience of shared decision making with marketing and communications colleagues and business leaders.
Skills and attributes:
  • A collaborative, proactive mindset and a passion for digital engagement.
  • An ability to combine and/or switch between responsiveness and strategic planning
  • Strong written / visual content creation and storytelling skills, with a keen eye for brand voice and tone.
  • Commitment to exemplifying Arup's aims through work and behaviour, particularly those of being a 'humane organisation', maintaining 'quality of work', and 'straight and honourable dealings'.
What we offer youAt Arup, we care about each member's success, so we can grow together.Guided by our values, we provide an attractive total reward package that recognizes the contribution of each of our members to our shared success. As well as competitive, fair and equitable pay, we offer a career in which all of our members can belong, grow and thrive - through benefits that support health and wellbeing, a wide range of learning opportunities and many possibilities to have an impact through the work they do.We are owned in trust on behalf of our members, giving us the freedom, with personal responsibility, to set our own direction and choose work that aligns with our purpose and adds to Arup's legacy. Our members collaborate on ambitious projects to deliver remarkable outcomes for our clients and communities. Profit Share is a key part of our reward, enabling members to share in the results of our collective efforts.Flexible Working - We believe that flexible arrangements create a more inclusive way of working that supports our diversity and the wellbeing of our people. Options for alternative schedules and the ability to work outside of the office for a portion of your workweek are available.Different people, shared valuesArup is an equal opportunity employer and will consider applications from all qualified individuals. Every job applicant will be treated equally, fairly and with respect regarding race, colour, ancestry, sex, gender identity or expression, sexual orientation, pregnancy, civil status, age (except as provided by law), creed/religion, political convictions, language, ethnic or national origin, disability/handicap, pardoned record of offences, social condition (marital or family status, receipt of social assistance), and any other ground protected by the applicable human rights legislation.Guided by our values and alignment with the UN Sustainable Development Goals, we create and contribute to equitable spaces and systems, while cultivating a sense of belonging for all. Our internal employee networks support our inclusive culture: from race, ethnicity and cross-cultural working to gender equity and LGBTQ+ and disability inclusion - we aim to create a space for you to express yourself and make a positive difference. Discover more about life at Arup at www.arup.com/careers/your-life-at-arup.Our internal employee networks support our inclusive culture - from race, ethnicity and cross-cultural working to gender, LGBTQ+ and disability - we aim to create a space for you to express yourself and make a positive difference - Discover more about life at Arup at www.arup.com/careers/your-life-at-arup .Our Application ProcessTo understand what to expect next, please visitStay safe online - Arup will never ask for your bank details as part of our recruitment process.Recruitment Agencies - We have a Preferred Supplier List of trusted partners to assist us when required and do not acknowledge any speculative CVs or unsolicited candidate introductions from agencies not on the list.#LI-JB2

Arup