Social Media Marketing Associate

Moody's

  • London
  • Permanent
  • Full-time
  • 13 days ago
At Moody's, we unite the brightest minds to turn today's risks into tomorrow's opportunities. We do this by striving to create an inclusive environment where everyone feels welcome to be who they are-with the freedom to exchange ideas, think innovatively, and listen to each other and customers in meaningful ways.If you are excited about this opportunity but do not meet every single requirement, please apply! You still may be a great fit for this role or other open roles. We are seeking candidates who model our values: invest in every relationship, lead with curiosity, champion diverse perspectives, turn inputs into actions, and uphold trust through integrity.Moody's Analytics is searching for a talented B2B Social Media Marketer to support our organic social media efforts. The ideal candidate will be responsible for contributing to Moody's social media presence, aiding in the management of Moody's employee advocacy program to encourage employee participation and content sharing, and support executive advocacy initiatives to drive engagement, build brand awareness, and support other digital marketing objectives.Responsibilities:
  • Assist in scheduling and maintaining the social media content calendar across platforms (LinkedIn, YouTube, Instagram), including writing and curating compelling content, selecting engaging visuals, and incorporating relevant links and hashtags.
  • Continuously test content formats, creative strategies, timing, AI tools, and emerging platform features to identify and optimize successful approaches
  • Support the day-to-day management of Moody's employee advocacy platform, including onboarding new users, managing the training calendar, and creating best practice guides.
  • Help manage the executive advocacy program by writing, scheduling, and managing executive LinkedIn posts for Moody's leaders.
  • Be the “voice” of our senior executives on LinkedIn, ensuring cohesive and tailored messaging across both the master brand and individual profiles. Your role will focus on maintaining an appropriate and authentic tone for each account, enhancing our brand presence and fostering authentic connections.
  • Utilize AI to enhance efficiency and effectiveness throughout the process, from ideation and copywriting to distribution planning
  • Provide analytics and performance reports to stakeholders, highlighting successes and areas for optimization and growth for Moody's employee advocacy program.
  • Monitor social media mentions and respond to interactions in a timely and professional manner, ensuring brand consistency and tone of voice.
  • Stay informed on social media trends, platform updates, and industry best practices, sharing insights with the broader marketing team to enhance strategy.
Qualifications:
  • Minimum 2-3 years of experience managing social media for a corporate or professional organization.
  • Bachelor's degree in Marketing, Communications, Journalism, or a related field required.
  • Understanding of social media platforms (LinkedIn, YouTube, Instagram) and management platforms like Sprinklr; familiarity with employee or customer advocacy programs is a plus. Experience in using ChatGPT or other platforms is a plus.
  • Proficiency in posting to specific platforms, social media analytics, campaign reporting, and scheduling tools.
  • Excellent written and verbal communication skills with the ability to write professional, engaging, and audience-specific copy on behalf of executives.
  • Exceptional organizational skills with the ability to manage multiple projects and meet deadlines efficiently.
Moody's is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, sexual orientation, gender expression, gender identity or any other characteristic protected by law.Candidates for Moody's Corporation may be asked to disclose securities holdings pursuant to Moody's Policy for Securities Trading and the requirements of the position. Employment is contingent upon compliance with the Policy, including remediation of positions in those holdings as necessary.

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