Digital Product Owner

FitFlop

  • London
  • Permanent
  • Full-time
  • 2 months ago
We're looking for a Digital Product Owner to take full ownership of our ecommerce platform, its integrations, and its performance. This is a newly created internal role and will play a pivotal part in the digital team's evolution.You'll be responsible for managing the digital product backlog, ensuring site functionality aligns with business goals, and overseeing the selection, integration and performance of third-party tools and services. This role also includes ownership of Martech requirements such as technical SEO, product feeds and tagging, working closely with internal team and external agency to ensure seamless execution and high-quality data.With a major re-platforming project ahead, we need someone with hands-on Shopify Plus knowledge and a broad but deep understanding of modern ecommerce architecture. You'll help guide us through the transition while building a scalable, best-in-class ecommerce experience.The Responsibilities:
  • Own the Ecommerce Platform: Manage the functionality, performance, and evolution of our website (currently SAP Hybris; migrating to Shopify Plus).
  • Product Backlog Ownership: Gather requirements, define user stories, prioritise features and manage our external development and design agencies to deliver iterative improvements.
  • Platform Migration: Act as the internal product lead for our re-platforming project - helping define requirements, manage vendors, and ensure a smooth transition.
  • Manage Integrations & Third Parties: Own relationships and integration management for ecommerce tools (e.g. ESP, reviews, search, CDP, payments, ERP, etc.).
  • Technical SEO: Ensure the site is technically optimised for search visibility, including crawlability, indexation, schema, site speed, and URL structures. Work closely with the Digital Marketing team and SEO agency to implement recommendations.
  • Martech Tagging & Feeds: Own the technical implementation and maintenance of key marketing tech needs such as tracking/tagging (GA4, GTM, Meta, etc.), product feeds (Google Shopping, Meta, affiliates), and campaign tracking requirements.
  • Stakeholder Alignment: Work closely with wider the Digital team (Trading, Digital Marketing, CRM and Merchandising) as well as building good relationships with the Technology, Finance and Operations team to ensure digital is properly supported cross-functionally.
  • Data-Driven Decisions: Use analytics and insights to identify pain points and opportunities across the customer journey and drive improvements.
  • Documentation & Best Practice: Establish documentation, processes, and training to ensure long-term success and scalability of our ecommerce platform.
The Person:
  • You will have already gained solid experience as a Digital Product Owner or Ecommerce Product Manager, ideally in a Direct to Consumer brand
  • Hands-on experience with Shopify Plus is essential, including familiarity with its ecosystem of apps, APIs, and customisation options.
  • Strong understanding of ecommerce integrations - ESPs, payment gateways, reviews, CDP, PIM, ERP, analytics, etc.
  • Proven experience managing technical SEO in collaboration with SEO agencies and internal marketing teams.
  • Experience managing data feeds and digital tagging frameworks (GTM, Meta Pixel, GA4, Google Merchant Center, etc.).
  • Experience working with cross-functional agile or hybrid teams.
  • Comfortable translating business needs into technical requirements.
  • Strong communication skills - able to work across tech and non-tech teams with clarity and influence.
  • Experience with re-platforming projects is a major advantage.
  • Knowledge of SAP Hybris is a plus, but not essential.
Why Join Us?
  • Be at the forefront of a high-impact technology transformation project.
  • Shape the future of a growing brand's ecommerce experience.
  • Work in a dynamic, collaborative, and supportive team environment.
  • Play a key role in building internal digital capabilities from the ground up.
The Benefits:
  • 👟 Product Allowance
  • ⏰ Hybrid and flexible working hours
  • ☀️ Summer Fridays (6 ½ days in July and August on Fridays)
  • 🎂 A day off for your Birthday
  • 🌴 25 days holiday + Bank Holidays
  • 🗺️ Work from anywhere for 2 weeks
  • 🚼️ WorkPlace Nursery (salary sacrifice scheme to save money on your nursery fees)
  • 💆‍♀️ Wellbeing Program - Retail Trust, Sanctus Coaching and Calm App
  • 📚 Career development allowance ( Personal allowance to use on career development)
  • 🏥 Private health care and or dental care (provided by AXA and DenPlan
  • 🤩 Socials organised by Wellbeing and Feel Good group
  • ➡️ Check out our
to learn more!

FitFlop