
Brand Manager
- Frimley, Surrey
- Training
- Full-time
- Location: Frimley, Surrey
- Function: Marketing
- Flexible starting and finishing times + 4.5 day working week
- Profit Share, Pension, Life cover & Health Insurance
- Newly refurbished Gym, Free Classes and New Spin Studio!
- Shuttle bus service from local train stations, EV charging points + Cycle to work Scheme
- Brand Leadership: Partner with the Customer Marketing Manager to establish and implement robust trade and brand strategies, ensuring new product launches and core brand messages align with cluster and regional goals.
- Customer Engagement and Brand Representation: Lead and present brand strategies to key customers, building strong partnerships through impactful launch plans and securing alignment on activation initiatives.
- Business Planning and Pricing: Provide strategic direction in annual business planning for key partners, including the development and execution of pricing and promotional strategies in collaboration with Sales.
- E-Commerce Development: Actively participate and influence the e-commerce strategy, contributing to digital-first initiatives for the brand.
- Special Projects and Packs: Oversee special pack strategies, ensuring alignment with brand guidelines and business objectives.
- Retail Excellence: Drive excellence in execution at POS by coordinating with Category Management, Shopper Marketing and Sales to ensure optimal distribution and impactful in-store displays.
- Promotional Development: Collaborate with Customer Marketing Manager and Finance teams to create, execute, and analyse promotional activities, ensuring a strong alignment with brand equity and promotional guidelines.
- Performance Tracking: Monitor key performance indicators for the category, including distribution, competitive activities, providing actionable insights.
- Budget Management: Manage and optimise the local brand marketing budget, ensuring strategic allocation for maximum ROI.
- Media Management: Oversee the local media plan, working closely with the Regional team to refine strategies and adjust based on performance.
- Marketing background in an FMCG environment, with knowledge of the UK Grocery market
- Solid analytical skills with experience using market data (e.g. AC Nielsen)
- Good MS Office experience especially Excel
- Excellent Presentation Skills
- Willingness to travel within the UK and to the Regional HQ in Switzerland
- Valid driving license, for customer meetings and regular store checks
- Mobility to work internationally. At least Switzerland.
- Degree level education or equivalent
- Results-Driven Initiative: Proactively manages projects with a focus on achieving results quickly and efficiently.
- Integrity and Self-Motivation: Acts independently with integrity, taking ownership and moving tasks forward.
- Organisational and Planning Skills: Can effectively prioritise and organise multiple tasks to balance competing demands.
- Strategic and Impact-Oriented: Applies strategic thinking to strengthen brand impact and meet business goals.
- Effective Communicator and Collaborator: Builds strong relationships across all levels and functions, even in fast-paced or ambiguous settings.