
Senior Marketing Manager UKI
- Manchester
- Permanent
- Full-time
- Develop and manage go-to-market strategies for new and existing market segments and channels, including innovative pricing, product positioning, and promotional tactics.
- Work closely with senior leadership to identify, assess, and prioritize strategic growth opportunities, ensuring alignment with business goals.
- Lead the planning and execution of Account-Based Marketing (ABM) and portfolio optimization initiatives in collaboration with integrated marketing and demand generation teams.
- Create and maintain project management tools, including charters, roadmaps, risk assessments, and scorecards to track milestones and outcomes.
- Develop sales and industry solution guides, strategic marketing battlecards, and persona-driven resources to support decision-making and drive market engagement.
- Conduct market research to uncover new market and channel opportunities, leveraging tools such as PowerBI and Nielsen for segmentation and reporting.
- Facilitate cross-functional collaboration to prioritize and execute growth initiatives, ensuring coordination and alignment across regional teams.
- Build regional strategic marketing capabilities, supporting market leadership in key product and program areas.
- Lead the execution of the country marketing plan
- Represent the country requirements and views on Regional and Global Committees to ensure alignment of marketing strategies to local business needs.