Senior Social Media Manager
- London
- Permanent
- Full-time
- In step with the Director, work with the team and our agencies to deliver Disney+ EMEA's FY26 social media and influencer strategy
- Direct responsibility for operation and performance of all UK Disney+ channels, whilst providing key strategic counsel and guidance to EMEA markets in the implementation and localisation of social strategy
- The chance to shape innovative and creative social campaigns for some of the biggest TV shows on the planet – from UK Originals such as Rivals and A Thousand Blows, to tentpole US shows such as Ryan’s Murphy’s upcoming All’s Fair and the return of Percy Jackson, to some of our most beloved long running series such as Grey’s Anatomy and Modern Family
- Responsibility for the optimisation and growth of UK channels and monitoring and evolving benchmarks and KPIs to ensure maximum exposure and impact across all work
- Work directly with platforms (Meta, YouTube, TikTok) to ensure we are mining and sharing industry developments, keeping a ‘test and learn’ mentality at the forefront of our thinking to ensure we are reaching audiences on each platform in the most effective ways possible
- Oversee all elements of the Disney+ ambassador programme – looking at innovative and effective ways to grow and evolve the initiative, whilst building a wider network with other creators / influencers we may want to partner with in the future
- Work with an incredible EMEA-wide team to set creative benchmarks, best practice standards and an infectious enthusiasm for delivering best in class work in the social space
- Manage department budgets, including forecasting, budget tracking and reporting
- Manage a UK team of 6, inspiring all team members to strive for success and raise the bar creatively in the work we deliver. Provide support and deputise for the Social Media Director, as required.
- From a senior position in a social department and/or at a specialist social agency (preferably in TV and entertainment) with significant experience in the social media industry
- Considerable experience working with Creators, influencers and on-screen talent
- Impressive understanding of the UK social media landscape, a strong passion for all aspects of social media and familiarity of cultural nuances across EMEA markets
- Data and insight driven with the capability to provide meaningful analysis from social reporting
- A deep understanding of industry standards and legal regulations which apply to both social and influencer marketing
- An impressive network and black book of contacts within the industry
- Second-to-none stakeholder management skills, working with teams across the UK, global and EMEA to communicate clearly and persuasively.
- Experience navigating approval processes, creative guidelines and approval systems in a complex matrix organization and not afraid to speak up to push ideas through, negotiating on concepts to gain the trust of senior stakeholders and deliver results.
- Experience of working with both paid and organic Marketing/ Social Media campaigns
- Strong command of English written language, with excellent copywriting skills and a flair for creativity
- Extensive experience managing people and nurturing their growth and development
- Experience onboarding and managing freelance resource
- Experience managing social department budgets - reporting, allocating, and optimising for results.
- 25 days annual leave
- Private medical insurance & dental care
- Free Park Entry: You will have the opportunity to enter any of our parks with your family and friends for free
- Disney Discounts: you are entitled to discounts on designated Disney products, resort food and beverages and ticketing
- Excellent maternity & paternity leave
- Business Resource Groups – Women @ Disney, Diversity @ Disney, Pride @ Disney etc.