Field Marketing Executive - UKI & International

Silverfin

  • London
  • Permanent
  • Full-time
  • 1 month ago
Who we are?Silverfin is a cutting-edge cloud software solution built by accountants, for accountants.Founded in 2013, Silverfin was created to solve the frustrations of manual, error-prone processes in analysing financial data and compliance. From day one, we've been a cloud-first platform with an open API architecture, leveraging structured data to transform how accountants work.Our mission is simple: to enhance and support the accountancy profession through AI and automation, ensuring accountants remain relevant and respected in the future of finance.In 2023, Silverfin became part of the Visma Group, joining one of Europe's leading providers of cloud software. This partnership strengthens our ability to innovate and expand our impact within the accountancy industry.Today, Silverfin is trusted by over 1,000 firms across 17 countries. Our clients include all of the Big 4 accounting firms, as well as leading global networks like BDO, PKF, Baker Tilly, Grant Thornton, and Moore.Headquartered in Belgium (Ghent), with offices in the UK (London), Luxembourg, Netherlands , and a 2nd office in South of Belgium (Mont-Saint-Guibert), we're a team of over 200 people - including a diverse remote engineering team working across multiple time zones - all working together to drive innovation in accounting.At Silverfin, we're an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability status.We're committed to elevating talent by creating an environment where we can all thrive together. So if you think you have what it takes, but don't necessarily check every single box, please consider applying. We'd love to hear how you might contribute to our mission and our team.Your roleWe're looking for a hard-working and ambitious Field Marketing Executive who can support the marketing team with UK, Ireland and international marketing & event activities.UK and Ireland are key growth markets for our business. This means we organise a lot of events that are digital and in-person for both prospects and customers including trade shows like Digital Accountancy Show and Accountex alongside smaller roundtables and online webinars using Zoom Events.Platform gathers our growing international market. Our biggest markets are Canada, Denmark, Eastern Europe, South Africa and Portugal. For international, you will support ABM campaigns (1 to 1, 1 to few and 1 to many). The marketing channels will vary depending on the ABM program.That means organising events with project boards on Monday.com, messaging, creatives, stakeholders and budgets will be a very important responsibility in this role, next to regular marketing campaigns to our audience of accounting practices in the region.The location of work is the Silverfin London office next to Old Street Tube Station, while sometimes coordinating events (during office hours) outside the office.As part of this journey, you'll be in sync with a fantastic team of 6 marketing team members in the UK and another 5 in the Benelux region. You'll report directly to the Senior Marketing Manager for UKI and International Business. Your main focus region is UKI for the first 12 months as a maternity cover. You will also support the growth of our international markets, eventually spending more time on these ABM programs.Silverfin operates at lightning speed, with a constant buzz of activities for both users and prospects, not to mention our incredible team. We also prioritise the well-being of our people, offering a range of initiatives. Envision yourself joining our international diverse and driven Marketing team, and growing along with Silverfin. \nYour responsibilities
  • Coordinate events A-Z is a significant responsibility required for this role
  • This is a UKI-focused marketing role during the maternity cover and thus this type of work will always be present in your planning. Both for owned hosted events as well as sponsored 3rd party events. (to be clear this does not mean your physical presence is required at all events, it's more about the preparation and coordination ahead) Events will often form the momentum/capstone of your marketing campaigns.
  • Trade shows and roadshows being the most critical and time sensitive work with lead times of 6 months while simultaneously working on your other campaigns and projects.
  • The ability and experience to work under pressure and face deadlines that cannot move, because events happen on the dates communicated. They can't be pushed forward.
  • A portion of your work will be supporting the ABM programs of our international expansion of Platform. ABM will be more digitally driven. Creating micro websites, dedicated social and advertising campaigns and organising workshop roadshows for our fast growing markets and key accounts.
  • Coordination of events and ABM campaigns means also managing the budget and working with legal on reviewing agreements with event agencies, vendors, partners, venues, etc.
  • Working with playbooks, checklists, budget files and our project management tool called Monday.com, planning sheets, holding presentations to internal stakeholders, pitches, etc.
  • Finally have a creative mind but without sacrificing being very meticulous on maintaining documentation and project management skills. No concessions on this latter part can be made.
  • Ability to manage copy and value messaging
  • This is critical to know best practice in segmenting audiences and being able to write copy towards these audiences effectively across different channels including email, LinkedIn, paid media and more.
  • Need to have an eye for detail when editing and reviewing copy completed by other marketing team members as well as third party agencies
  • Deliver creativity in your work, while keeping in tune with our brand including Support successful execution of campaigns and projects identified for the region by the Senior Marketing Manager.
  • This includes: Manage the marketing budget for UKI and Platform with expenses and allocation of budget spendsCreating smaller bits of content for campaign activity e.g. landing pages; emails; blogs; social media posts; web pages; customer quotes and story points
  • Organising logistics and content for events e.g. webinars, roundtables; conferences, tradeshows, etc.
  • Monitoring social media platforms and managing replies, shares, and posts
  • Maintain campaign reporting and activity calendars for the team e.g. pipeline creation, campaign effectiveness, budget tracking, website performance, etc.
  • Working out requirements for data and execution of ABM campaigns with internal teamsCoordinate field marketing campaigns A-Z
  • Devise and create end-to-end execution of integrated campaigns including campaign strategy and all assets required (social posts, blogs, testimonials, webinars, videos, etc.)
  • Kick-off/ brief campaign to Sales, CS, and product stakeholdersDebrief & report campaign results to Sales, CS, and product stakeholders
  • Track and analyse the effectiveness of marketing campaigns and initiatives.
  • Manage external agencies for video content production, hosted event production, translation, stand building, copywriting, paid media, etc. (we keep a balance between insourcing & outsourcing marketing tasks depending on additional bandwidth or expertise needs.)
  • Hubspot
  • Set up landing pages, forms, workflows and submit mass emails Salesforce
  • Capable of working through dashboards and reports to effectively understand engagement with accounts and subsequent opportunity pipeline created through campaigns
  • Frequent syncs with sales, product, and customer success colleagues or managers in order to run campaigns/events with stakeholder buy-in
Experience and Qualifications
  • Bachelor/Master in Marketing
  • Proven B2B marketing experience (2y-5y).
Attitude and personality-related traits
  • Self-starter with initiative
  • Hands-on, go-getter attitude
  • Eager to deliver results
  • Strong get-things-done mindset
Skills and knowledge
  • Essential:Event planning and coordination
  • Copywriting
  • Marketing budget management
  • Devise, create, execute and report on marketing campaigns or event activities
  • Strong planning & prioritising skills.
  • Organised (KANBAN), punctual (Deadlines), and meticulous (Quality).
  • English (Fluent)
  • Big Plus:
  • Knowledge of French, Spanish, German
  • Salesforce: create campaigns, dashboards, and reports for your campaigns
  • Hubspot - emails, landing pages, segmentation Tools like “Monday”, “Slack”, “Google Drive/Docs/Sheets”, “Canva”, “Zoom Events”
  • Experience using LinkedIn Live
\nCareer progression & developmentAt Silverfin we make our own way. We are constantly looking for new and innovative ways to move forward. Continuous learning and development is encouraged to support your personal and professional growth. At the same time, this opens up many new opportunities that allow our people to grow with Silverfin, and often faster than with other companies. So many ambitious team members have already found their way to a new challenge within Silverfin.We want you to reach your full potential. To get you there, we don't want to think in boxes and over-structure things. So your options are not limited to 1 team or 1 career track. Your talent, motivation and potential play a crucial role in evolving across the teams into new roles.

Silverfin