CRM Campaign Executive

Marks & Spencer

  • United Kingdom
  • Permanent
  • Full-time
  • 3 days ago
Job Category: DigitalJob Description:Are you passionate about leveraging data, technology, and creativity to engage millions of customers? We are looking for a CRM Campaign Executive to support the CRM Campaign Manager in delivering high-impact email, SMS, and push campaigns that drive revenue across our Fashion, Home, and Beauty brands.You'll be confident working across teams and channels, with a sharp eye for detail and a drive to get the most from our data, platforms, and creative assets. Strong planning, communication, and interpersonal skills are essential, as you'll need to navigate complex environments and manage ambiguity with ease.To stay close to customers, our support teams are in the office three days a week as we believe that skills are developed through collaboration, and that spending time together makes us more creative and connected.What's in it for youBeing a part of M&S is exactly that - playing your part to bring the magic of M&S to our customers every day. We're an inclusive, dynamic, exciting, and ever evolving business built on doing the right thing and bringing exceptional quality, value, service to every customer, whenever, wherever and however they want to shop with us.Here are some of the benefits we offer that make working for M&S just that little bit more special…
  • 20% colleague discount across all M&S products and many of our third-party brands for you and a member of your household.
  • Competitive holiday entitlement with the potential to buy extra holiday days!
  • A generous Defined Contribution Pension Scheme and Life Assurance.
  • A dedicated welcome to our teams with a tailored induction and a wide range of training programmes to develop your skills.
  • Amazing perks and discounts via our M&S Choices portal to maximise your financial and personal wellbeing.
  • Industry-leading parental, adoption and neonatal policies, providing support and flexibility for your family.
  • Access to a fantastic range of wellbeing support for all colleagues including access to our 24/7 Virtual GP and PAM Assist to support you and your family.
  • A charity volunteer day to support a charity or cause you're passionate about through a dedicated day away from work.
What you'll doYour key accountabilities will include
  • Manage the implementation and execution of data-led, customer-centric eCRM communications spanning Fashion, Home and Beauty business units (Womenswear, Kidswear, Menswear, Lingerie, Home and Beauty)
  • Developing briefs to align with customer mindset driving category acquisition and retention optimising data to target customers with relevant messaging
  • Liaising with Brand and Marketing Propositions teams for brief completion, to drive M&S style credentials
  • Working with our agency to manage workflow of designers, copywriters and coders to ensure campaigns are executed to the highest creative standard, in line with SLAs, whilst safeguarding operational excellence
  • Build emails using the Email Design System, fully testing and QAing across devices before deployment
  • Liaising with Trade and Commercial teams to ensure the dotcom journey is optimised
  • Implement testing and optimisation to continuously improve communications
  • Ensure campaigns are performing against key performance metrics, including traffic, revenue, incremental sales, ROI, open rates and click through rates, making optimisation suggestions where relevant
Who you areYour skills and experience will include
  • Experience working in a CRM / Email Marketing role is essential
  • Experience in campaign planning working with data agencies, copywriters, designers and coders is essential
  • Fashion retail experience is desirable
  • Experience using JIRA is desirable
  • Commercially minded, with a strong attention to detail
Everyone's welcomeWe are ambitious about the future of retail. We're disrupting, innovating and leading the industry into a more conscientious, inspiring digital era. We're transforming how we work together and offering our most exciting opportunities yet. Marks & Spencer strives to be an inclusive organisation, trusted and admired by our colleagues, customers and suppliers. Join us and make change happen.We are committed to building diverse and representative teams, where everyone can bring their whole selves to work and be at their best. We support each other and work together to win together.If you feel you'd benefit from any support or reasonable adjustments during any stage of the recruitment process, please don't hesitate to let us know when completing your application. This information will be picked up by our team, so we can try and put steps in place to help you be at your best through this process.#LI-AC1 #LI-Hybrid, #LI-Onsite

Marks & Spencer