
Marketing Specialist
- Ipswich, Suffolk
- £50,000 per year
- Permanent
- Full-time
- Support the Sales Managers in selling the product portfolio to agreed customers in the UK/Ireland to meet sales and profitability targets as set by the strategic plan.
- Deliver content in line with the Group Marketing Strategy, ensuring that the business markets its products in a consistent, accurate, professional, and timely manner with customers.
- Keep the Marketing Strategy and budget under review and update the Strategy Action Plan on an annual basis.
- Develop and maintain an Annual Marketing Calendar to structure key marketing initiatives and ensure alignment with business goals.
- Conduct appropriate market research, including competitor analysis, demographic and economic reviews, and examination of trends.
- Responsible for the successful creation of marketing content, including customer presentations and external/internal marketing communication.
- Act as ‘brand guardian’ and maintain/order any brand assets.
- Assist with creative campaigns and promotional events that can make a difference to success according to trends and customer requirements.