Digital Marketing Specialist, SEM

Avantor

  • London
  • Permanent
  • Full-time
  • 1 month ago
The Opportunity:The Digital Marketing Spcialist, SEM deploys and analyzes digital marketing initiatives in Paid Search (PPC), Display Advertising, and other related areas. The specialist will support digital advertising activities in the EU region specifically, and also help in other regions as needed.MAJOR JOB DUTIES AND RESPONSIBILITIES (List in order of importance)
  • Support Search Engine Marketing strategy and deployment
  • Assist with building SEM campaigns.
  • Identify keywords with the most opportunity, place them with the correct match type in Google ads, identify the best final URL for conversion.
  • Analyze customer behavior/heatmaps on Google Analytics to identify opportunities for ads.
  • Create personalized ad copy to ensure relevant and targeted communication with our customers, taking into account the marketing attributes that differentiate them and their browsing or purchasing behavior
  • Build analytics dashboards for SEM campaigns, analyze results, and recommend action items for campaigns.
  • Perform topic and keyword research using SEO/SEM tools such SEMrush, Moz Pro, Google Ads, and all other PPC marketing activities.
  • Analyze customer behavior/heatmaps on Google Analytics to identify opportunities for ads.
  • Work with business stakeholders to optimize campaigns across a variety of product and subject areas.
  • Identify trends and insights to achieve ROI in paid search campaigns.
  • Support the Digital Marketing team with paid advertising projects as needed to maximize ROI, drive traffic, and drive customer growth.
  • Ability to build dashboards reporting on paid advertising metrics and deliver actionable insights.
  • Staying up to date on latest advertising trends and PPC strategies.
QUALIFICATIONS (Education/Training, Experience and Certifications)
  • A Bachelor's Degree in Marketing, Communications or a related field
  • A minimum of 5 years hands-on experience in Search Engine Marketing (SEM).
  • Google Ads, Google Analytics or other qualified certification(s).
KNOWLEDGE SKILLS AND ABILITIES (Those necessary to perform the job competently)Knowledge:
  • Strong understanding of several e-marketing channels
  • Awareness of best practices for SEM, SEO, Content Marketing etc.
Skills/Tools:
  • Google Ads/Bing Ads (any): keyword research, ad copy writing and managing search ad campaigns.
  • Google Ads Editor: Working knowledge of campaign, keywords, ad management
  • Google Analytics and/or any other analytics tools.
  • Google Search Console, SEMRush and/or any other SEO tools like Moz, AHREFs etc.
  • Spreadsheet Tools/SQL: Basic data analysis, reporting, pivot tables etc.
  • Content & Ad Copy Writing: Ability to write high-quality short-form content (say, 200-250 words) and ad copy.
Additional Skills:
  • Worked with large datasets (1 million+ keywords) in Excel and/or SQL.
  • Worked with e-Commerce companies, familiarity with eCommerce metrics.
Abilities:
  • Excellent written and verbal communication skills.
  • Fast learner, self-driven and requires less push to get things done.
  • Ability to stick to deadlines, be highly organized and detail-oriented.
  • Ability to multitask and prioritize in fast-paced environment
  • Ability to effectively foster business relationships across teams and develop a good view of how the business operates
  • Ability to immerse oneself into the product and stories to generate relevant campaigns
Additional qualities:
  • Must be a demonstrated team player with a “can-do” mentality.
  • Excellent attention to detail and strong organizational skills to manage multiple work requests and projects.
  • Able to independently prioritize workload.
ENVIRONMENTAL WORKING CONDITIONS & PHYSICAL EFFORT (Under Typical Positions)
  • Typically works in an office environment with adequate lighting and ventilation and a normal range of temperature and noise level.
  • A frequent volume of work and deadlines impose strain on routine basis.
  • May intermittently travel domestically, international travel is unlikely.
  • A certain flexibility of working hours is expected.
  • Minimal physical effort is required. Work is mostly sedentary but does require walking, standing, bending, reaching, lifting or carrying objects that typically weigh less than 10 lbs.
The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, skills, efforts or working conditions associated with a job.Disclaimer:The above statements are intended to describe the general nature and level of work being performed by employees assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of employees assigned to this position. Avantor is proud to be an equal opportunity employer.Why Avantor?Dare to go further in your career. Join our global team of 14,000+ associates whose passion for discovery and determination to overcome challenges relentlessly advances life-changing science.The work we do changes people's lives for the better. It brings new patient treatments and therapies to market, giving a cancer survivor the chance to walk his daughter down the aisle. It enables medical devices that help a little boy hear his mom's voice for the first time. Outcomes such as these create unlimited opportunities for you to contribute your talents, learn new skills and grow your career at Avantor.We are committed to helping you on this journey through our diverse, equitable and inclusive culture which includes learning experiences to support your career growth and success. At Avantor, dare to go further and see how the impact of your contributions set science in motion to create a better world. Apply today!EEO Statement:We are an Equal Employment/Affirmative Action employer and VEVRAA Federal Contractor. We do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected Veteran status, or any other characteristic protected by federal, state/province, or local law.If you need a reasonable accommodation for any part of the employment process, please contact us by email at and let us know the nature of your request and your contact information. Requests for accommodation will be considered on a case-by-case basis. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.Privacy Policy:We will use the personal information that you have submitted to us in order to consider your application for the relevant role.Your privacy is important to us. Please for our Privacy Policy which explains the purposes for which we will use your personal information and the ways in which we will handle and retain your information. It also explains the rights you have in relation to your information, and how to contact us with any queries or requests.3rd Party Non-Solicitation Policy:By submitting candidates without having been formally assigned on and contracted for a specific job requisition by Avantor, or by failing to comply with the Avantor recruitment process, you forfeit any fee on the submitted candidates, regardless of your usual terms and conditions. Avantor works with a preferred supplier list and will take the initiative to engage with recruitment agencies based on its needs and will not be accepting any form of solicitation.

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