Senior Media Manager B2B (12-Month Maternity Cover)

The Marketing Practice

  • London
  • Permanent
  • Full-time
  • 2 months ago
Job Description:Welcome to The Marketing Practice.We're not just an agency; we're the trendsetters in the integrated era of B2B, armed with a global team of 300+ B2B specialists ready to unlock your potential. Our clients include the biggest names in the tech universe. We're talking partnerships with the trailblazers and the disruptors - working with them across the entire funnel to achieve the kind of growth that turns heads and wins awards. We thrive on identifying, recruiting, and nurturing talents and you're next on our list!What we are looking for:We are looking for a talented individual to join our growing EMEA media planning team. As Senior Media Manager, you will support in leading the planning and strategy team, providing guidance and direction to other planners, and checking quality and consistency of all planning and associated reporting. You will have a keen interest in the B2B media space and can use these insights and opinions to guide our clients on best practice and media strategy that reflects their own infrastructure, challenges and goals. You will actively build client plans that can be shared and utilised by the team, demonstrating deep expertise for achieving client KPIs whilst also pro-actively utilising new techniques. If you have a keen eye for media strategy that will drive valuable outcomes for our B2B clients and would love the opportunity to step into a leadership role, we would love to hear from you.What you will do:New business development:
  • Support media focussed pitches and RFPs
Client growth:
  • Input into opportunities to grow accounts - for example in the preparation for client Quarterly Review meetings or in generating new ideas for clients
Stakeholder management:
  • Proactively input into your client's media briefs
  • Streamline and improve brief intake processes to enable stronger planning and strategy construction
  • Consider common/cross-client pain points and seek to solve via effective cross-channel strategies
  • Make client recommendations to drive strategic discussions around short, mid & long-term performance
Strategy & planning:
  • Support cross-client campaign planning and strategy - digesting common pain points, trends and moving planning towards a more solution-oriented strategy
  • Ensure that plans and strategy incorporate and reflect client infrastructure (i.e. tech stack, BDR setup, etc)
  • Actively build strategies and plans that can be implemented across multiple clients (for example, brand to demand plan)
  • Drive value in the wider team by sharing best practice
Supplier engagement:
  • Actively manage publisher relationships - working with them to identify strategic partnership opportunities with clients
  • Understand TMP media purchasing trends and engage publishers around them
  • Proactively share publisher insights (research, offerings, etc) with wider business
  • Leverage agency relationships (e.g spend patterns across TMP EMEA) to secure even greater discounts from publishers and value for our clients
Commercials / financial management:
  • Support the team to deliver profitable plans, whilst ensuring client KPIs are achieved or outperformed
  • Find ways to actively improve commercial efficiency and profitability in our planning process
Reporting:
  • Able to tie in trends and publisher/market developments into reporting insights
Insight:
  • Proactively digest trends to turn them into viable plans and effective strategies
Mentorship and line management:
  • Delegate tasks to more junior members of the team
  • Provide feedback, coaching and mentorship in the delivery of the work
  • Support the onboarding and training of new hires
  • Where appropriate line management of junior members of the team
Requirements:Who you are:
  • A passion for continuing to grow in a marketing career
  • Hard-working
  • Driven
  • Curious
  • Problem solving mentality
  • Detail orientated
  • Confident communicator
  • Analytical, results driven and commercially minded
What you will need:
  • A number of years of demonstrable B2B media buying experience of both online and offline media
  • Agency or client-side media buying experience
  • Experience developing marketing and communications strategies for B2B brands utilising wide range of tactics
  • Excellent ability and proven track record of working with clients at a senior level to advise on their strategic direction and its ability to drive valuable business outcomes
  • Ability to work with multiple stakeholders across companies, cultures, and countries
  • Strong communication skills for selling of your ideas and strategies to new and existing clients
  • Understand importance of clear and concise written communication
  • Strong understanding of the role of media in delivering business value for B2B brands
  • Strong working knowledge of insight & planning tools and a proven ability to bring insights that support development of communications strategies
  • Strong understanding of B2B media space
  • Excellent written and verbal communication
Benefits:
  • Generous holiday allowance (Plentiful PTO)
  • Shutdown between Christmas and New Year
  • Private healthcare and dental insurance
  • Group income protection
  • Salary sacrifice pension scheme
  • Access to well-being coaching or counselling sessions once a week
  • Financial health support
  • Parental leave - 12 Weeks Full Pay for Primary Carers and an additional 50% pay for 12 more weeks.
  • Social committee events. We have monthly social events including everything from game nights and bowling to kayaking, and pumpkin carving.
  • Use our portal to access discounts and cashback at plenty of retailers. You can also sign up for our cycle-to-work scheme.
  • Sustainable Future Giving. We want to help create a positive impact on our planet by donating to plant trees, tacking our impact, and helping to reduce emissions.
Don't meet every single requirement? Don't count yourself out just yet. Studies have shown some individuals are less likely to apply for jobs unless they meet every single qualification. At The Marketing Practice, we are dedicated to building a diverse workplace based on merit, great work ethics, and character. So, if you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

The Marketing Practice