Senior MarTech Administrator

ITRS Group

  • London
  • Permanent
  • Full-time
  • 1 month ago
Job Description:About ITRSITRS is an Enterprise SaaS provider with industry-leading solutions. Our prestigious customer base includes 90% of the world's top investment banks.Our headquarters are in Shoreditch - London's tech hub - with offices in other UK and global locations from the Netherlands to Manila, NYC and Florida. We pride ourselves on a diverse, friendly, dynamic culture - with a focus on internal promotion and developing our people.Scope of RoleWe are looking for an experienced Senior MarTech Administrator to join our Revenue Operations Tooling team and lead the administration and enhancement of our Pardot and broader MarTech platforms. Reporting to our Salesforce Lead, you will work with marketing as an important partner while being embedded within the team for technical alignment and cross-functional collaboration.This role is critical in enabling scalable, insight-driven marketing execution across Pardot, Salesforce, and integrated tools like Qualified, Cognism, and ZoomInfo.You will be hybrid, working 2 days per week in our London office.As a Senior MarTech Administrator, you will:Marketing Automation and Pardot Ownership
  • Administer and optimise Pardot, including automation, lead scoring, dynamic content, segmentation, and compliance with Salesforce sync.
  • Design and enhance scalable nurture journeys, triggered lifecycle campaigns, and branded email/landing page templates.
  • Enable Pardot Einstein features (e.g., Behaviour Scoring, Campaign Insights, AI Attribution) and support long-term marketing development (attribution, personalisation, data hygiene, governance).
MarTech and Data Integration
  • Manage integration and performance of MarTech tools (Qualified, Cognism, ZoomInfo), enriching Salesforce/Pardot with external engagement signals.
  • Automate data enrichment and segmentation to support personalised, performant campaigns.
  • Drive campaign-to-sales handoffs with behavioural triggers, task creation, and lifecycle alerts.
Lifecycle Programs and Trigger-Based Campaigns
  • Build automated programs across onboarding, adoption, renewal, and re-engagement stages, using product usage and buyer intent data.
  • Enable personalised outreach and PQL identification through behavioural and firmographic signals.
Reporting and Attribution
  • Architect data infrastructure for lifecycle dashboards, attribution models, and campaign analytics.
  • Create structured reporting to support segmentation by contact tier and motion type (new logo, upsell, cross-sell).
Sales, CS and Marketing Alignment
  • Equip Sales and CS teams with real-time engagement dashboards and automated alerts.
  • Develop lead/account scoring and segmentation frameworks to prioritise follow-up by tier, stage, and intent.
Requirements:
  • 3-5+ years of hands-on experience with Pardot (Marketing Cloud Account Engagement)
  • Knowledge of marketing automation best practices and CRM data models
  • Experience with Salesforce (objects, workflows, campaigns, reports, and flows)
  • Experience integrating and managing tools like ZoomInfo, Cognism, Qualified
  • Familiarity with lead lifecycle, scoring logic, routing, and ABM concepts
  • Cross-functional collaboration skills, especially with Marketing, Sales, and Product teams
  • Experience translating requirements into technical deliverables using tools like Jira.
Beneficial qualifications:
  • Pardot Specialist or Consultant Certification
  • Salesforce Administrator Certification
  • Understanding of GDPR, data privacy, and compliance within marketing systems
  • Experience in a SaaS, B2B, or Product-Led Growth (PLG) environment
Benefits:
  • Health Insurance and Dental Health Cover for you and your dependants
  • Pension
  • Enhanced Parental Leave
  • Travel Insurance
  • Life Assurance
  • Income Protection
  • Buy and Sell Holiday
ITRS is an Equal Opportunity employer and Inclusion is part of our everyday life. We celebrate diversity and pride ourselves on providing an environment where all employees can be their authentic selves and have a voice, allowing everyone to contribute equally. We remain committed to advocating inclusion, diversity, and equality into our ITRS family as we grow and enrich our business.We welcome applications from everyone in the community as we recognise that a diverse workforce is a stronger workforce.

ITRS Group