CRM Lead

Tide Platform

  • United Kingdom
  • Permanent
  • Full-time
  • 7 days ago
ABOUT TIDEAt Tide, we are building a business management platform designed to save small businesses time and money. We provide our members with business accounts and related banking services, but also a comprehensive set of connected administrative solutions from invoicing to accounting.Launched in 2017, Tide is now used by over 1 million small businesses across the world and is available to UK, Indian and German SMEs. Headquartered in central London, with offices in Sofia, Hyderabad, Delhi, Berlin and Belgrade, Tide employs over 2,000 employees.Tide is rapidly growing, expanding into new products and markets and always looking for passionate and driven people. Join us in our mission to empower small businesses and help them save time and money.ABOUT THE TEAMAs our Engagement Lead, you'll take the 'Big picture' for your product area, identify the trends within it, and break it down to define the required actions to deliver an ambitious growth plan around our core revenue generating activity.You'll own the contact strategy and planning process while enabling, developing and motivating your team to deliver a first class automation and personalisation programme. This will incorporate multiple marketing channels and touchpoints, with the end goal to engage, nudge and nurture our members' card usage and drive uptake and usage across new products across multiple domains.You'll build out a fantastic, experienced Team with a passion, and established track record, for testing and delivering their KPIs. We are a highly capable team who believe passionately in the problem we are solving, collaborating closely with direct feedback, and encouraging action over deliberation.ABOUT THE ROLESome of the things you'll be doing:
  • Enabling your team by setting clear direction and clearing any roadblocks that may occur.
  • Providing coaching and direction, and taking pride in supporting your team in their development.
  • Setting and launching the campaign strategy across new Tide products
  • Monitoring, reporting and presenting on KPIs and campaign performance to Tide senior management and wider stakeholders.
  • Supporting the team with building, executing and optimising campaign workflows. This will be more of an essential requirement of the role until the team is expanded.
  • Define a full testing and personalisation roadmap
  • Support finance forecasting across Tide's strategic modes of discovery.
  • Manage stakeholder relationships and support strategic thinking across Accession marketing, Engagement marketing, Marketing Analytics and product development.
  • Driving wider cross CRM best practise.
WHAT WE ARE LOOKING FORYou'll be a great fit if:
  • You have a passion for marketing in a scale-up environment, and have 7+ yrs of relevant experience.
  • You've previously coached and developed a high performing team.
  • You've have a proven track record of using targeting, automation and personalisation across multiple marketing channels to deliver significant upweights in behavioural frequency and revenue value from a large customer base.
  • You love data, and are comfortable spotting trends and have an ability to dig deeper, to analyse and report on overall area performance against multiple KPIs, campaign inputs, and industry benchmarks to ensure the overall programme meets (and exceeds!) business objectives.
  • You have excellent communication skills - you can persuade and inspire colleagues, across all levels of the business, including SLT, and are able to pitch the message differently, and clearly, to all.
  • You are well organised with a passion for speed, efficiency and people management.
  • You love to take the initiative and are comfortable taking measured risks.
  • You are curious and explorative.
  • You love a big challenge - especially for your targets.
  • You use data and evidence above your opinion.
  • You know how to lead and coach an established, mature CRM team to even even greater heights.
  • You are able to adapt quickly and efficiently to changing priorities, while supporting your own team and the wider Team….you are happy to work as part of “One Team” at Tide.
  • You can pre-empt issues and minimise issues as well as clarifying ambiguity to enable your team to work effectively.
  • You can place trust in others to deliver while maintaining being on point to ensure the detail is delivered for our members.
  • Experience of Banking, Financial Services, Insurance or Small Business Marketing are beneficial but not essential.
  • Experience using the Iterable Marketing platform or Salesforce is beneficial.
  • Experience using the Looker reporting suite is beneficial but not essential.
WHAT YOU WILL GET IN RETURN
  • A competitive salary
  • Share options
  • Flexible working options
  • 25 days holiday with the option buy extra days
  • 3 days paid volunteering or L&D time off per year
  • Sabbatical leave
  • We invest in your development with Personal L&D budget
  • Group Life Insurance, Vitality Health and Dental Insurance
  • Access to a global mental wellbeing platform
  • Enhanced family-friendly leave
  • Salary Sacrifice benefits like nursery scheme or cycle to work
  • Work from home budget
  • Team socials - virtual and physical events
  • Spacious brand-new office by Old Street station with an all-day snacks bar
TIDEAN WAYS OF WORKINGAt Tide, we champion a flexible workplace model that supports both in-person and remote work to cater to the specific needs of our different teams.While remote work is supported, we believe in the power of face-to-face interactions to foster team spirit and collaboration. Our offices are designed as hubs for innovation and team-building, where we encourage regular in-person gatherings to foster a strong sense of community.TIDE IS A PLACE FOR EVERYONEAt Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespective of their ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity or differently-abled status. We celebrate diversity in our workforce as a cornerstone of our success. Our commitment to a broad spectrum of ideas and backgrounds is what enables us to build products that resonate with our members' diverse needs and lives.We are One Team and foster a transparent and inclusive environment, where everyone's voice is heard.At Tide, we thrive on diversity, embracing various backgrounds and experiences. We welcome all individuals regardless of ethnicity, religion, sexual orientation, gender identity, or disability. Our inclusive culture is key to our success, helping us build products that meet our members' diverse needs. We are One Team, committed to transparency and ensuring everyone's voice is heard.You personal data will be processed by Tide for recruitment purposes and in accordance with .

Tide Platform