Are you a digital leader with a passion for user experience and data-driven transformation? Guildford Borough Council is seeking a Web and CRM Lead to shape the future of our digital services and customer engagement.About the RoleAs Web and CRM Lead, you’ll be at the forefront of our digital roadmap - managing and evolving our website and Salesforce CRM systems to deliver seamless, user-focused services. You’ll lead a small team of digital professionals and work closely with internal stakeholders and external partners to ensure our platforms are intuitive, accessible and aligned with organisational goals.Key Responsibilities
Lead the development and optimisation of the council’s website and Salesforce CRM.
Manage and mentor the CRM Administrator and Web Editors.
Oversee CRM workflows, dashboards, integrations, and data integrity.
Conduct content audits and maintain content schedules.
Interpret analytics and user feedback to drive improvements.
Develop and implement digital communication policies and best practices.
Support front-end development tasks (HTML, CSS, JavaScript).
Coordinate development requests and liaise with technical teams and vendors.
Champion continuous improvement and digital innovation.
What We’re Looking For
Degree-level education and Salesforce ADM201/ADM211 certification. You must have at least two years working on a Salesforce CRM.
Extensive experience in CRM administration and website management.
Strong knowledge of digital accessibility, content strategy, and data governance.
Excellent communication and training skills.
Proficiency in tools like Microsoft Excel and Visio.
A collaborative mindset and commitment to public service values.
If you think you can be part of a forward-thinking team that values collaboration, wellbeing, and professionalism, please do apply.
