Regional Sales Manager
- Farnborough, Hampshire
- Permanent
- Full-time
We're looking for a commercially minded Regional Sales Manager to grow aftermarket parts sales and strengthen customer relationships across your territory. Acting as the face of Alexander Dennis in your region, you'll be responsible for driving revenue, identifying new business opportunities, and ensuring our customers receive the outstanding service and parts they rely on.WHAT YOU WILL DO:
- Own and manage a defined regional sales territory, building strong relationships with independent operators, major fleets, and local authorities.
- Drive growth in parts sales, margin, and market share by delivering against clear regional targets.
- Proactively identify, pursue, and convert new business opportunities within the aftermarket sector.
- Oversee accurate order book management to ensure timely and efficient customer service.
- Apply commercial and pricing strategies to maximise profitability across your accounts.
- Work cross-functionally with supply chain, customer service, engineering, and finance teams to deliver seamless customer support.
- Support aged debt recovery where needed, ensuring commercial terms are upheld.
- Champion the Alexander Dennis brand at industry events, trade shows, and customer meetings.
- Act as the voice of the customer internally, sharing insights to shape product and service improvements.
- Provide regular reporting on sales performance, pipeline activity, and regional market dynamics.
- Proven experience in commercial sales, ideally within the commercial vehicle or bus aftermarket sector
- In-depth knowledge of aftermarket requirements for buses and coaches
- Strong commercial acumen with a track record of meeting or exceeding sales and profit targets
- Confident and effective communicator, able to build relationships from workshop floor to executive level
- Comfortable managing a regional territory independently, with excellent prioritisation and time management skills
- Logical, hands-on problem solver with a proactive, customer-first mindset
- Proficient in using CRM and ERP systems to manage accounts and pipeline activity
- Full UK driving licence and willingness to travel across your assigned region
- Generous salary package - we reward our people at the level they deserve.
- A 37-hour working week, with flexible working options, giving you that much needed work/life balance.
- Ongoing employee development through a variety of in-house training initiatives along with tuition subsidies for courses at outside institutions.
- Annual leave entitlement which increases with tenure.
- Pension scheme to help you save for the future.
- Access to our Employee Assistance Programme which offers practical, impartial support on issues impacting your life.
- Cycle to work scheme.