Marketing Effectiveness Senior Analyst - Hearts & Science UK

Omnicom Media Group

  • United Kingdom
  • Permanent
  • Full-time
  • 7 days ago
About the Role:The Marketing Effectiveness team play a vital role in ensuring that our clients realise the full potential of their marketing investment for maximum growth. We provide advanced measurement analysis and consultancy which demonstrates how well media is working at driving business outcomes for our clients and helps them to optimise their future media investment. We're looking for a Senior Analyst whose key job will be turning client questions into model form and using those to create implementational outputs that improve our client's business. The role will report into a Senior Consultant.This role will suit a candidate who is passionate about data and analytics, focused on addressing business questions and wants to influence media and business decision making. The successful candidate will have a proven record of combining a creative approach to analytic problem solving with delivering client friendly solutions in an articulate and insightful style. They will be at a stage in their career where they want to lead projects in their own rights and be making their first steps into supporting more junior team members.ResponsibilitiesAs a Senior Analyst you'll spend most of your time working on and delivering marketing effectiveness projects for our range of clients. Examples of the types of analysis we run include, MMM, Geo Testing, Digital Attribution and other bespoke consultancy projects.We want someone enthusiastic about creating something new, who is excited to contribute to the development of new solutions and analytical approaches - working closely with other specialist services, agency teams, and the wider analytics teams.Key responsibilities for the role include but are not limited to the below.
  • Co-ordinating data collection for marketing effectiveness projects
  • Carrying out the analysis, using advanced statistical techniques such as MMM, and ensuring results are robust and answer the client's questions
  • Writing up and presenting results of analysis to clients
  • Supporting development of junior members of the team
  • Supporting senior members of the team on new business opportunities
  • Contributing to the development of new solutions and analytical approaches that keep us on the cutting edge of marketing science
Experience and skills:
  • 3 year's experience in data and analysis and designing approaches to answer ad-hoc questions​
  • Knowledge of marketing effectiveness techniques like MMM and geo-testing would be an advantage
  • We don't believe any one tool fits all but look for excellent use of a mix of R, SQL, Python, Excel, PowerPoint and other approaches.
  • A good presenter with the ability to tell insightful stories with data.
  • Excellent team player and role model for other members of the team
Be your bestWe want everyone to make the most of the opportunity to shine and showcase your talents and we are happy to make adjustments in the recruitment process so you can be your best. Please discuss any specific requirements with your dedicated Talent Acquisition team member or if you would feel more comfortable, you can email us confidentially at to let us know how we can support you.About the Agency:Hearts & Science, part of Omnicom Media Group (OMG UK), are one of the fastest growing agencies in the market. Built in the digital age with agility at our core, our DNA is different from your average media agency. Our people bring to life our values of challenging conventions, celebrating difference, collaboration and positivity.The core of our difference is rooted in our culture, something we invest significant time and energy into nurturing to ensure our people remain happy and fulfilled.A central pillar of creating an agency Fit for the Future is making decisions that benefit our people, our agency, our partners and our clients both today and tomorrow. In media terms this means total transparency, over-and-above data governance, ethical media practices and thinking both long and short. This extends into our approach to learning & development, our diverse staff population, and social calendar.Flexible WorkingAt Omnicom Media Group, we are committed to supporting flexibility for our people while fostering collaboration, innovation, and teamwork. We have a hybrid working model (three days in the office, two working remotely), to ensure that we meet the needs of both our people and our business, balancing the benefits of in-person connections with the flexibility of remote working. Our standard working hours are 9:30 - 17:30, but we offer the ability to flex around core hours of 10:30 - 16:30 to give our people flexibility on how they manage their working day, whether that's in the office or working remotely. For example, you could start work at 8:30 and finish at 16:30 or start at 10:30 and finish at 18:30.We encourage open conversations between our people and managers to help navigate high-need periods and individual circumstances. Our goal is to create an environment where people feel genuinely supported to do their best - both in their careers and in their lives outside of work.Be Your BestWe want everyone to make the most of the opportunity to shine and showcase your talents and we are happy to make adjustments in the recruitment process so you can be your best. Please discuss any specific requirements with your dedicated Talent Team member or if you would feel more comfortable, you can email us confidentially at to let us know how we can support you.Diversity, Equity & Inclusion at OMGAt OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion and belonging. We are committed to providing a truly inclusive environment that reflects today's society, where everyone is able to bring their true selves to work, and where diverse voices and backgrounds are valued, heard, and well-represented.We will process your personal data in accordance with our Recruitment Privacy Notice which is available on

Omnicom Media Group