Senior Marketing Manager - Maternity cover

Time Out

  • London
  • Contract
  • Full-time
  • 6 days ago
Title: Senior Marketing Manager - Time Out MarketLocation: LondonDepartment: MarketingReporting to: VP, MarketingWorking pattern: Hybrid - 2 days in London officeBrand Video:Time Out Market is a global food and cultural market leveraging the editorial curation of Time Out to bring the best of the city together under one roof: its best chefs, restaurants, bars, and cultural experiences.The Senior Marketing Manager is responsible for developing and executing global marketing strategies that align with business objectives and enhance the visibility, positioning, and performance of all the Time Out Markets. This role leads the coordination of integrated marketing efforts across each region and collaborates with local Market teams, Design, PR, Media, Content and Digital departments.We are looking for an experienced and visionary candidate to lead strategic brand initiatives and elevate Time Out Market's presence across all Markets. In this role, you will be responsible for crafting and managing marketing strategies that strengthen the brand, drive footfall, and build lasting emotional connections with our audiences - locals and tourists alike. Commercial awareness and the ability to work across multiple projects at one time are essential to this role.This is a dynamic position at the intersection of food, culture, and lifestyle - ideal for someone who thrives in a fast-paced, entrepreneurial environment and brings both strategic thinking and hands-on execution. This role will work closely with the Time Out Market Marketing Managers across the globe.ResponsibilitiesBrand Strategy & PositioningLead the development and execution of brand marketing strategies across all Time Out Market locations, including loyalty and data projects.Oversee cross-market campaign planning and execution, ensuring cohesion and consistency across all regions.Ensure consistent brand voice, identity, and messaging across all touchpoints, online and offline, working closely with the CRM, Tech, Design and Media teams.Lead global go-to-market strategies for new Time Out Market launches and major brand initiatives.Identify global trends and insights to inform marketing innovation and local adaptation.Collaborate with the Time Out Market Design and Content teams to align brand storytelling with Time Out's global vision.Develop and execute global marketing strategies that support Time Out Market's business goals and brand positioning.Ensure the brand asset library is up to date at all times.Set objectives, KPIs and benchmarks to measure marketing performance and brand health.Campaign Development & Content ManagementConceptualise and oversee multi-channel brand campaigns that drive awareness, engagement, and Market visitation. Driving loyalty, data collection and revenue goals.Develop and integrate 360-degree brand marketing strategies that align with the company's business objectives and drive increased visitor traffic and brand loyalty.Work with local Market teams to adapt and localise campaigns for cultural and regional relevance.Guide the content calendar and support the roll-out of global campaigns e.g. seasonal events, partnerships, product launches etc.Align global storytelling and content pillars with Time Out Market's brand voice and Time Out editorial strategy.Ensure timely delivery and execution of marketing design assets globally, working closely with the Time Out Market Design team and external agencies.Team & Cross-Functional CollaborationWork closely with local Marketing Managers to ensure localised execution of global strategies.Collaborate with PR, CRM, Editorial, Media & Market teams to ensure cohesive messaging and seamless campaign execution.Serve as the global brand ambassador, ensuring tone of voice and all marketing and brand guidelines are consistently upheld.Guide other marketing team members, providing guidance, mentorship, creative leadership and contribute to the development of the team.Create and foster strong working relationships with all departments and external agencies.Brand Growth & InnovationDrive customer acquisition and retention strategies through strategic marketing efforts, with a strong focus on loyalty.Explore and implement new marketing technologies, tools, and platforms that improve performance.Identify and build global brand partnerships to expand reach and engagement.Event & Activation StrategySupport the development and marketing of brand-led events, popups, and global Market activations.Collaborate with TOM Marketing Managers and General Managers on cultural programming to bring the brand to life onsite.Stakeholder ManagementServe as a key liaison between central HQ, local Market teams and external partners.Communicate brand initiatives, marketing campaigns and performance clearly to internal stakeholders and leadership.Performance Tracking & OptimisationMonitor and analyse marketing performance and brand health metrics across all channels and regions.Report regularly on campaign results, ROI, and opportunities for optimisation.Use data insights to refine strategies and demonstrate ROI on marketing and brand initiatives.Lead market research and competitive analysis to support marketing decisions.What we look for in a candidateDemonstrable experience in managing marketing campaigns, brand activations and PR initiatives across diverse geographies.Has strong commercial acumen and reporting skills.Has a great understanding and experience in the digital landscape of MarketingStrategic thinker with a hands-on approach.Collaborative leader who inspires teams and fosters cross-functional alignment.Culturally aware with the ability to work effectively across different geographies, cultures, teams and sensitive to Market nuances.Excellent communication, interpersonal, and presentation skills.Passionate about food, culture, and city life - a natural fit for the Time Out brand.About our cultureAt Time Out Group we believe in diversity and equal opportunity for all people. We do not discriminate against external or internal candidates on the basis of age; disability; gender, gender reassignment; race; religion or belief; sexual orientation; marriage and civil partnership; pregnancy and maternity. We believe that diversity develops creativity and enables personal and professional growth where we all learn from each other. We believe in an open culture where ideas are shared candidly and where there is no fear of failure, but rather an understanding that we must experiment and have the freedom to succeed. We believe that everyone has the right to express themselves as they are as this enriches us all. We believe in an open world, social justice, and the pursuit of happiness, after all, we are in the happiness business.About Time Out Group plcThrough Time Out Media and Time Out Market we help our large audience go out in the world's greatest cities and connect global brands as well as local talents with this valuable audience.About Time Out Group
Time Out Group is a global brand that inspires and enables people to experience the best of the city. Time Out launched in London in 1968 to help people discover the best of the city - today it is the only global brand dedicated to city life. Expert journalists curate and create content about the best things to Do, See and Eat across 333 cities in 59 countries and across a unique multi-platform model spanning both digital and physical channels. Time Out Market is the world's first editorially curated food and cultural market, bringing a city's best chefs, restaurateurs and unique cultural experiences together under one roof. There are currently Markets in ten cities including Lisbon, New York and Dubai, with several new locations expected to open in 2025 and beyond, in addition to a pipeline of further locations in advanced discussions. Time Out Group PLC, listed on AIM, is headquartered in London (UK).About Time Out Market
Time Out Market is the world's first editorially curated food and cultural market, bringing a city's best chefs, restaurateurs, drinks and cultural experiences together under one roof. From award-winning chefs to much-loved local gems, from cooking classes with top chefs to installations from local artists and live entertainment, Time Out Market captures and celebrates the best of the city. The first Time Out Market opened in 2014 in a historic market hall in Lisbon, quickly turning into one of the most popular destinations in the city. The success of Lisbon brought further expansion, and there are currently Markets in eleven cities including New York, Montreal, Dubai and Cape Town, with several new locations expected to open in 2025 and beyond, in addition to a pipeline of further locations in advanced discussions. Time Out Market is part of Time Out Group PLC (AIM: TMO), a brand that inspires and enables people to experience the best of the city through Time Out Media and Time Out Market. Time Out launched in London in 1968 to help people discover the exciting new urban cultures that had started up all over the city - today it is the only global brand dedicated to city life. Expert journalists curate and create content about the best things to do, see and eat across 333 cities in 59 countries, and across a unique multi-platform model spanning both digital and physical channels.Time Out is a dynamic, pioneering brand and so is our team. We want to work with the best and brightest talent because we work for the world's greatest cities, the people enjoying them and the businesses in them. As a truly global team we get to collaborate with colleagues from New York to Paris, Cape Town and Sydney and beyond. It's our expertise, authenticity and collaboration that make us successful and a unique team.

Time Out