Paid Media Manager

Pentasia

  • London
  • Permanent
  • Full-time
  • 8 days ago
Paid Media Manager - Sportsbook & Casino - Meta experience requiredHybrid, 3 days/week in LondonWe're looking for a Paid Media Manager to drive user growth and maximise ROAS across African markets. You'll plan, buy, optimise, and report on campaigns in paid social, PPC, programmatic, display, and ad networks - with the freedom to test new ideas and channels.What You'll Do:
  • Own digital media buying across paid social, PPC, programmatic & ad networks.
  • Manage direct display partnerships.
  • Analyse KPIs, optimise for revenue & ROAS.
  • Manage budgets for efficiency & impact.
  • Collaborate with agencies & local marketing teams.
  • Keep an eye out for new growth opportunities.
What You'll Bring:
  • 3+ years in performance marketing / paid acquisition (agency-side a plus).
  • Hands-on paid social buying experience (PPC & programmatic desirable).
  • Strong grasp of Google, Meta, DSPs.
  • Analytical, commercial, and ROI-driven mindset.
  • Creative, proactive, and a team player.
Bonus Points:
  • Experience in sports betting/gaming.
  • Passion for sports, especially football.
  • Portuguese and/or French fluency.

Pentasia