Paid Media Manager

Experis

  • London
  • Contract
  • Full-time
  • 11 hours ago
Help make our client famous and loved by running an integrated paid media engine that connects brand building (OOH/DOOH, partnerships, premium publishers) with performance. You'll own the upper/mid-funnel plan, orchestrate cultural partnerships, and work hand-in-hand with the media agency so the awareness you create is captured in the lower funnel.What You'll Do
  • Plan and run full-funnel paid media for the client in the UK, with a focus on OOH/DOOH, digital video/CTV, audio, social, and publisher partnerships that build salience and brand equity.
  • Partnerships & Publishers: Brief, negotiate, and manage premium publisher/content partnerships (e.g., music, sport, lifestyle) that mirror offline activations. Ensure assets are platform-native and rights/usage are secured.
  • OOH Leadership: Own the brief and media plan for OOH/DOOH (geo, formats, flighting, creative rotations), aligning to cultural and retail moments. Integrate with digital for pre/during/post amplification.
  • Agency Management: Steer the media agency to clear, measurable plans. Set testing roadmaps, approve media buys, ensure healthy pacing, and uphold brand safety and compliance.
  • Performance Handoff: Partner closely with the PPC Manager to sequence campaigns, audiences, and timing so paid search and retargeting harvest the demand created up-funnel.
  • Measurement & Learning: Define KPIs for each layer (brand lift, reach/quality, attention, CTR/VTR, CVR proxies), run tests, and translate results into clear next steps.
  • Budget Ownership: Build quarterly and annual plans, forecasts, and re-forecasts. Maintain accurate tracking of spend, phasing, and efficiency using Excel and internal tools.
  • Creative & Content Orchestration: Brief platform-native assets (short-form, stories, CTV cut-downs, OOH adaptations). Ensure a cohesive story flow from pre → during → post around tentpole moments.
  • Compliance & Governance: Collaborate with Legal and Corporate Affairs teams on partner content, talent usage, brand safety, and data/privacy guidelines.
What Success Looks Like
  • A coherent, connected plan where OOH/DOOH, publishers, and paid social build salience and brand affinity-while PPC/retargeting efficiently converts.
  • A visible test-and-learn cadence that improves creative, channels, and audience targeting on a quarterly basis.
  • Clear, executive-ready reporting that translates data into decisions and informs the next quarter's plan and budget phasing.
You'll Bring
  • 5-7+ years in paid media planning/buying, with proven experience in OOH/DOOH and brand-building, plus hands-on orchestration of publisher/content partnerships.
  • Strong grasp of digital video/CTV, audio, and paid social. Confident briefing creators/publishers and advocating for platform-native formats.
  • A cross-funnel mindset: you can design upper/mid-funnel plans that drive lower-funnel performance, working closely with a PPC lead and media agency.
  • Data fluency: advanced Excel (budgeting, pacing, scenarios), comfortable with dashboards (e.g., Looker, Tableau, Datorama), GA4/CM360 basics, and experience with brand-lift/attention studies.
  • Strong presentation skills: you can distill complex data into clear, strategic recommendations for senior stakeholders.
Nice to have: Experience with CTV buying, brand-lift vendors, attention metrics, MMM/MTA inputs, and internal finance tools (e.g., PO/GR workflows).How We Work (Tooling & Partners)
  • You'll collaborate with the media agency, Brand, Social/Content, E-com/CRM, Legal/Corporate Affairs, and Analytics teams.
  • Typical stack includes: ad servers & verification tools (e.g., CM360, DV/IAS), analytics platforms (GA4, BI), social/video platforms, OOH/DOOH planning tools, and standard office software.
Why Work With Our ClientJoin the team behind one of the UK's fastest-growing nicotine pouch brands. You'll shape high-impact, culturally relevant media and link it directly to measurable outcomes-with the freedom to experiment, learn, and scale what works.The client is an equal-opportunity employer. Candidates must be 18+ and comfortable working in a highly regulated category.Share this jobMichael Hayden E-mailManpowerGroup (NYSE: MAN), the leading global workforce solutions company, helps organisations transform in a fast-changing world of work by sourcing, assessing, developing and managing the talent that enables them to win. We develop innovative solutions for hundreds of thousands of organisations every year, providing them with skilled talent while finding meaningful, sustainable employment for millions of people across a wide range of industries and skills. Our expert family of brands - Manpower, Experis and Talent Solutions - creates substantially more value for candidates and clients across 8 countries and territories and has done so for 70 years.

Experis