B2B Strategy Manager London, England

  • London
  • Permanent
  • Full-time
  • 21 days ago
DescriptionAbout WPP MediaWPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.comAbout EssenceMediacom: A Leading WPP Media BrandEssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world's best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy - built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.Role Summary and ImpactB2B Strategy team within our Media Futures Group (MFG) is a small, highly collaborative and high-performing team. We focus on learning and growing together, and go above and beyond to deliver shared success for our team and clients.We're looking for the right person to join our team as Strategy Manager, supporting strategic planning for Google B2B products targeting businesses of all sizes from SMBs to Enterprises.This is a rare opportunity to work on one of the world's most iconic brands and help show how AI is transforming the way businesses operate. You'll play a key role in spotting opportunities, solving challenges, and delivering media strategies that make a measurable impact.
  • Analyse and surface trends in key markets and relevant B2B industries.
  • Track and analyse competitor activity to help shape our strategic approach.
  • Identify the most valuable audiences to target, based on research and insight.
  • Manage multiple research tasks and strategic projects, ensuring deadlines are met and outputs are high quality.
  • Organise and maintain strategic resources, research findings, and project documentation.
  • Spot new channels and tactics to test, based on where our audiences are and how they consume media.
  • Ensure:
  • Alignment between marketing objectives, campaign KPIs, creative messaging and audience needs to help develop the best comms strategies and most effective media plans
  • That Media plans reflect local nuances and audience needs across EMEA, and help bring the local context into campaign performance evaluation
Skills and ExperienceAt WPP Media, we believe in the power of our culture and our people. It's what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media's shared core values:
  • Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
  • Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
  • Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
You might already be an early-career strategist, or working in another discipline with a sharp eye for strategic thinking and problem-solving.Skills & Mindset:
  • A growth mindset and eagerness to learn.
  • Strong problem-solving and critical thinking skills.
  • Excellent organisational skills and attention to detail.
  • Responds constructively when things change and remains effective in ambiguity.
  • Ability to organize and enrich data to support crafting hypotheses and surfacing insights
  • Comfortable communicating ideas clearly and confidently.
  • Familiarity with audience planning tools (fluency a plus, but willingness to learn matters most).
  • Strong fluency with Excel or Google Sheets, and confidence with the full Google Workspace or MSFT Office suites.
  • Experience in media or marketing within B2B is preferred
Life at WPP Media & BenefitsOur passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.Please note this is a UK based role and requires individuals to have the right to work in this locationPlease read our Privacy Notice ( for more information on how we process the information you provide.#LI-Promoted

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