
UK Sales Manager
- St Albans
- £80,000 per year
- Permanent
- Full-time
- Team Leadership & Development
- Lead, coach, and develop a team of Regional Sales Managers and Account Executives to meet and exceed revenue targets.
- Foster a culture of collaboration, continuous improvement, and accountability.
- Provide regular mentoring and performance feedback to build commercial capability and engagement.
- Commercial Strategy & Execution
- Own the UK sales strategy and go-to-market planning in alignment with SICK's EMEA goals.
- Drive customer acquisition and retention across manufacturing, logistics, process industries, distribution and OEM channels.
- Analyse market trends, competitor activity, and customer insights to shape tactical and strategic decisions.
- Change Leadership
- Act as a champion for change, helping to implement new technologies, tools, and organisational initiatives.
- Navigate structural, digital, and cultural transformation with clarity and impact.
- Embed new ways of working across your team and drive adoption through clear communication and coaching.
- Stakeholder Management
- Collaborate with Product Management, Marketing, Engineering, and Service teams to ensure a seamless customer experience.
- Report regularly to UK and European leadership on commercial performance, forecasts, and operational priorities.
- Proven experience in a senior sales leadership role within automation, industrial technology, or engineering sectors.
- A strong track record of leading, mentoring, and developing sales teams in fast-paced B2B environments.
- Deep commercial acumen with a data-led approach to sales strategy and customer engagement.
- Demonstrated experience in managing through change - whether structural, cultural, or digital.
- Excellent communication, negotiation, and stakeholder influencing skills.
- Familiarity with CRM systems, sales analytics, and digital enablement tools.