Go-To-Market Marketing Director

American Express

  • London
  • Permanent
  • Full-time
  • 14 days ago
Amex GBT is a place where colleagues find inspiration in travel as a force for good and – through their work – can make an impact on our industry. We’re here to help our colleagues achieve success and offer an inclusive and collaborative culture where your voice is valued.We're looking to add an established marketing professional to join our global marketing team. If you're passionate about travel, making connections, working with others, and providing an outstanding experience for our customers, you might be perfect for our team.This Marketing Director role leads marketing for our global and multinational clients and be accountable for our global value proposition and go-to-market strategy under the global American Express Global Business Travel (Amex GBT) brand. We require a leader with strong experience leading a B2B, client-led marketing team.As a marketing leader, you'll be a key part of our mission of Powering Progress Through Travel. In this role you will partner closely with various stakeholders including Commercial teams to develop a strategy and own execution for key functional areas. You will be responsible for overall go-to-market marketing strategy and campaign execution. Your team will also be the ‘gate’ into marketing from various areas of the Amex GBT organization such as Product, Tech, Commercial teams, Pricing, Sales Enablement and beyond. This role will include cross- sell and upsell opportunities to drive awareness, pipeline progression, customer retention and revenue through strong marketing campaigns. You will also be accountable for measuring success of marketing activity and building robust plans to improve performance over time.This role is located in London, UK (hybrid working is in place).What You’ll Do:
  • Work closely with the Senior Director, Global Marketing Communication to lead, build and create GTM propositions and communication campaigns and engagement for customers no matter their journey position.
  • Build a strong rapport with Commercial partners and establish existing Go-to-market activities in plan across the wider group.
  • Identify ‘white space’ opportunities, build specific strategic campaigns to cross-sell and upsell our products and services, aligned to key business objectives.
  • Design and lead all aspects of your team’s implementation of campaigns and work with appropriate agencies to ensure feasibility and timely execution.
  • Work with extended teams and collaborators including Sales, Sales Enablement, Marketing Operations, Product marketing, Pricing, and Digital Marketing teams on the overall end-to-end experience.
  • Work with Commercial partners to define critical metrics that measure overall success; collaborate with Operations & Analytics teams to create reports; communicate results to partners; identify clear opportunities for improvement.
  • Manage and be the ‘gate’ into the marketing team from various areas of the Amex GBT organization such as Product, Tech, Commercial teams, Pricing, Sales Enablement and beyond
  • Play an active role in the leadership of the Global Marketing Communications team.
  • Responsible for governance of all activity within your team, working closely with the Amex GBT General Counsel’s Office to ensure compliance with all appropriate standards.
Key Stakeholders and Relationships
  • Commercial and Business Teams (with a focus on GMN Commercial Team)
  • Marketing function overall
  • Agency partners
  • Procurement and Finance
  • Sales Enablement
  • Product/Tech
  • General Counsel and Compliance
  • Executive Team
What We’re Looking For:
  • Significant marketing experience delivering global strategic marketing campaigns for large enterprise organizations, particularly in the B2B space.
  • Ability to distil complex ideals into easy-to-understand customer facing stories.
  • Experience in leadership and managing multiple colleagues
  • Able to lead and operate effectively through periods of significant change.
  • Effective senior partner management and able to operate across matrix organizations
  • Open-minded, excitement to try new tactics and strategy. and perseverance to see projects to completion.
  • Proven experience of delivering results in highly commercial environment.
As a leading travel software and services company, we are uniquely positioned to champion and influence inclusive, accessible, and safe travel for all. Our diverse workforce, reflective of our client base, is our key to success.Location London, United KingdomThe #TeamGBT ExperienceWork and life: Find your happy medium at Amex GBT.Flexible benefits are tailored to each country and start the day you do. These include health and welfare insurance plans, retirement programs, parental leave, adoption assistance, and wellbeing resources to support you and your immediate family.Travel perks: get a choice of deals each week from major travel providers on everything from flights to hotels to cruises and car rentals.Develop the skills you want when the time is right for you, with access to over 20,000 courses on our learning platform, leadership courses, and new job openings available to internal candidates first.We strive to champion Inclusion in every aspect of our business at Amex GBT. You can connect with colleagues through our global INclusion Groups, centered around common identities or initiatives, to discuss challenges, obstacles, achievements, and drive company awareness and action.And much more!All applicants will receive equal consideration for employment without regard to age, sex, gender (and characteristics related to sex and gender), pregnancy (and related medical conditions), race, color, citizenship, religion, disability, or any other class or characteristic protected by law.for Additional Disclosures in Accordance with the LA County Fair Chance Ordinance.Furthermore, we are committed to providing reasonable accommodation to qualified individuals with disabilities. Please let your recruiter know if you need an accommodation at any point during the hiring process. For details regarding how we protect your data, please consult the .What if I don’t meet every requirement? If you’re passionate about our mission and believe you’d be a phenomenal addition to our team, don’t worry about “checking every box;" please apply anyway. You may be exactly the person we’re looking for!

American Express