Paid Media Senior Account Manager
- Shrewsbury, Shropshire
- Permanent
- Full-time
- Collaborating with Paid Media Manager/s and Executives to develop and execute paid media strategies that drive client success
- Leading the creation and implementation of client Account Development Plans (ADPs) within your portfolio to foster client growth and establish industry leadership
- Innovating new ideas, techniques, and products to enhance client strategies
- Conducting test & learn initiatives to drive continuous improvement
- Impressing clients through innovation, knowledge sharing, and insights that exceed their expectations
- Establishing and upholding high-quality processes for paid media fundamentals, including optimisation, budget management, daily checks, and best practices
- Providing guidance and support to team members on technical queries across paid media platforms, resolving client challenges effectively
- Directly manage a team of Paid Media Executives and Managers, conducting 1:1s and bi-annual reviews. Mentoring new team members to ensure they become operational in their roles quickly and efficiently
- Monitoring team journals to ensure profitability and resource efficiency
- Working with the Paid Media Account Director and Strategy Director to identify new growth and revenue opportunities across the teams client portfolio
- Supporting and leading on new business opportunities as needed
- Participating in interviews and contributing to the recruitment process
- Managing and directing training and development initiatives within the team
- Advocating knowledge sharing across the organisation, driving cross-channel processes and tool utilisation
- Innovating new technologies and ways of working. Monitoring market trends to support internal growth and efficiency strategies, contributing to the development of the tech roadmap
- Overseeing regular and ad hoc projects within the team, ensuring timely and successful project delivery
- Advocating company policies and processes across all endeavours, maintaining alignment with organisational values
- Degree-level education or equivalent relevant work experience
- Demonstrable in-depth experience working within a digital organisation
- Proficient in the use of Google Ads, Meta Ads Manager, Microsoft Ads, Pinterest Ads Manager and Tiktok Ads Manager
- Expert knowledge of current digital marketing best practices and strategies
- Proven track record in delivering performance in highly competitive markets
- Clear understanding of cross-channel activities, their benefits, and how they can integrate and complement each other
- Proven experience in developing client insights, anticipating future industry changes, and staying ahead of the curve
- Excellent in Microsoft Office/Google Workspace skills, specifically Excel/Google Sheets, Word/Google Docs, and PowerPoint/Google Slides
- Ability to consistently demonstrate innovation and initiative in approach and execution
- Proven ability to work to and meet simultaneous deadlines, and to lead a team in achieving these deadlines
- Impeccable attention to detail in all aspects of work
- Strong mathematical and analytical mind, capable of manipulating large data sets
- Highly organised with strong project management abilities
- Excellent communication, organisation, and presentation skills
- Proven ability to negotiate, build client relationships, and set clear expectations
- Ability to autonomously identify opportunities, generate ideas, and formulate strategies
- Demonstrated leadership skills in managing direct reports, motivating, and inspiring a team
- Experience in line management, including developing a team, mentoring junior members, providing training sessions, and cultivating a positive working dynamic
- Sabbatical: Paid sabbatical at 7 years with an option to take it unpaid at 5 years
- 25 days holiday a year
- Discretionary annual performance based incentive
- Sale commission
- Recruitment referrals bonus
- Health & Wellbeing contribution
- Ride to Work scheme
- Railcard
- Season Ticket loan
- Home office chair and home office screen
- Free fruit, breakfast cereals, snacks and tea & coffee in the office
- Enhanced Primary and Secondary family leave as well as extended Parental Leave and Shared Family Leave
- Life insurance and income protection
- Medical Cash Plan
- Pension
- Curated 3rd party learning platform as well as access to Croud Campus (our bespoke learning and development platform)
- IPA Membership
- Peer to peer recognition scheme 'bonusly'
- Team off-sites/regular socials
- Year-round holiday parties
- Flexible working options
- Day to make a difference
- In it together - our value on integration, collaboration and outcomes
- Eye on the future - our value on futurism, creativity and passion
- Generous in spirit - our value on people, development and inclusion
- Do what you say - our value on integrity and accountability
- Make a difference - our value on purpose and impact
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