
Sales Manager
- Elstree, Hertfordshire
- Permanent
- Full-time
- Develop and execute strategic sales plans to achieve and exceed revenue targets in United Kingdom region.
- Identify and secure new business opportunities, with a focus on high-performance, high-tech products in the Defence & Aerospace sector.
- Build and maintain strong relationships with key clients
- Leverage deep technical knowledge of connectors, cable assemblies, and electro-mechanical components to provide expert guidance and support to customers.
- Collaborate closely with engineering and product management teams globally to drive product innovation and new product development tailored to market needs.
- Conduct technical presentations and product demonstrations to customers, highlighting the company's unique selling proposition of high-performance, technology-driven solutions.
- Analyse market trends and competitor activities, particularly with regard to key competitors
- Position the company's products as superior solutions, emphasizing their quality, performance, and customer-centric features.
- Stay informed on industry developments and emerging technologies to maintain a competitive edge in the market.
- Manage and grow existing customer accounts, ensuring continued satisfaction and identifying opportunities for upselling and cross-selling.
- Develop and implement customer-specific strategies to meet their unique needs and applications.
- Regularly engage with clients through visits, meetings, and presentations, requiring a travel frequency of at least 50%
- Target: Significantly increase sales revenue in the Defence & Aerospace markets within United Kingdom
- Expectation: Consistently meet or exceed quarterly and annual sales targets, contributing to the overall revenue growth of the company, which is currently a few million euros but expected to grow significantly.
- Target: Successfully identify, engage, and close deals with new customers, expanding the company's client base in the high-tech connectors and electro-mechanical components market.
- Expectation: Demonstrate a strong hunting capability by adding a substantial number of new clients, with a particular focus on securing contracts with major industry players.
- Target: Increase market share in the Defence & Aerospace sector by positioning the company's products as preferred solutions over those offered by competitors such as TE, Amphenol, Glenair, and Airborne.
- Expectation: Successfully penetrate niche markets and establish the company as a leading provider of high-performance, technology-driven products.
- Target: Maintain and grow relationships with existing customers, ensuring high levels of satisfaction and loyalty.
- Expectation: Achieve customer retention rates that reflect strong satisfaction, with existing clients, continuing to choose the company's products for new projects.
- Target: Contribute to the development and execution of strategic plans aimed at product innovation and market expansion.
- Expectation: Work closely with engineering and product management to influence the development of new products that meet emerging market needs, driving long-term growth.
- Target: Establish the company's products as superior in quality and performance, differentiating them from competitors through strategic marketing and technical demonstrations.
- Expectation: Regularly conduct competitive analyses and adjust sales strategies to highlight the unique advantages of the company's offerings
- Bachelor's degree in Engineering, Electrical Engineering, Mechanical Engineering, or a related technical field.
- Alternatively technical professional training
- Proficiency in English is essential, as it is the primary language for communication within the company and with international clients.
- At least 3-5 years of experience in a technical sales role, preferably within the connector market.
- Proven track record of achieving or exceeding sales targets, with experience in both hunting for new business and managing existing customer accounts.
- Demonstrated experience in expanding market share and developing new business in highly competitive sectors from a technical perspective (high-tech focus and value proposition)
- Experience in the Defence & Aerospace industry is essential, with a strong understanding of the sector's specific needs, regulatory requirements, and customer demands.
- Experience in the Medical and Industrial sectors is advantageous, particularly with products that require high reliability and technical precision.
- Deep understanding of connectors, cable assemblies, and/or electro-mechanical components, including the ability to explain complex technical features and benefits to customers.
- Proficiency in solution-based selling, with the ability to identify customer needs and match them with the company's high-performance, high-tech products.
- Ability to conduct technical presentations and product demonstrations to a range of stakeholders, from engineers to senior executives.
- Excellent communication skills, with the ability to present complex technical information clearly and effectively to both technical and non-technical audiences. Strong reporting skills to provide senior management with actionable insights.
- Strong negotiation and closing skills, particularly in high-stakes deals with large industrial and defence customers.
- Strong customer relationship management skills, with the ability to maintain and grow existing accounts while ensuring high levels of customer satisfaction.