Global Head of Integrated Planning

Mars

  • London
  • Permanent
  • Full-time
  • 2 days ago
Job Description:The Global Head of Integrated Planning will lead the orchestration and ongoing management of end-to-end campaign development and execution across the Mars Pet Nutrition business. You will establish a truly integrated and scalable brand communications process, ensuring seamless collaboration between all global functions – including Brand, Media, Production, Connected Commerce, PR, Social, CMI and Influencer Marketing.You will ensure global campaigns are planned and delivered in line with a standardized process, with the goal of delivering breakthrough, brand-building work that is cohesive across channels and consistent across markets.What are we looking for?
  • Proven and demonstrable experience in integrated marketing, campaign operations, or brand communications.
  • Deep experience building or managing cross-functional campaign planning processes in large, matrixed global organizations.
  • Broad marketing function exposure or experience across paid, owned, earned with production, digital or commerce a plus
  • Demonstrated ability to align stakeholders around a common process or way of working across functions and geographies.
  • Strong project management, change leadership, and problem-solving skills.
What will be your key responsibilities?
  • Design and embed a world-class integrated comms and production planning process (ICPP) for brand communications that drives clarity, collaboration, and effectiveness across all key marketing functions globally.
  • Ensure campaign planning is rooted in audience strategy, brand strategy and optimized for cross-functional integration and cross-channel readiness.
  • Partner with production lead to ensure assets are delivered in line with this strategy.
  • Own and evolve the ICPP over time, getting feedback from key stakeholders and cascading new process changes to all parties involved. Drive clarity of the process and ensure accountability across those key stakeholders
  • Partner with Global Brand, Media, Production, PR, Social/Influencer, Commerce and Insights to ensure future planning for all campaign / key activations.
  • Ensure external agency partners are brought into the process at the right time via the capability leads. These leads will then drive the specific brief and deliverables in line with the E2E process timelines & milestones.
  • Lead and own the coordination of integrated planning partners, milestone meetings, track progress across the E2E channel planning, summarise all workstreams, key actions & next steps.
What can you expect from Mars?
  • Work with diverse and talented Associates, all guided by the Five Principles.
  • Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
  • Best-in-class learning and development support from day one, including access to our in-house Mars University.
  • An industry competitive salary and benefits package, including company bonus.

Mars