Growth Marketing Manager (Referral Programme)

Gousto

  • London
  • Permanent
  • Full-time
  • 5 days ago
Company DescriptionHere at Gousto, we are on a mission to become the UK & Ireland's most loved way to eat dinner, and for every meal to leave the planet better off. Gousto is changing how people shop, cook and eat food at home. It's an incredibly exciting time to join our team, and we're a friendly bunch!We're proud to be one of the fastest-growing companies in the UK. Powered by data and a love of food, we're a recipe box company that's disrupting the sector, and we're passionate about our diverse team and our customers.All of our people are responsible for the success of Gousto, and we're passionate about creating an inclusive environment for all to thrive. Our guiding values, Dream, Deliver and Care, show our commitment to innovation, our ambition to hit goals at speed, and our deep respect for the people we work with.Job DescriptionRole: Growth Marketing Manager (Referral Programme)Location: Shepherd's Bush, London. We offer a mixture of hybrid and office-based workingEmployment Type: Full Time, PermanentHere at Gousto, we have an incredibly exciting opportunity for a Growth Marketing Manager to own our Refer-a-Friend (RAF) programme, our largest acquisition channel. This is a high-impact role, reporting into the Senior Growth Manager and sitting within the Retention team, where your mission will be to grow our customer base by empowering our existing customers to refer their friends.You'll work cross-functionally with stakeholders across acquisition, digital product, creative, analytics, brand, and finance to optimise the referral experience, drive channel performance, and maximise long-term customer value.This is a unique opportunity to lead the strategic direction of our referral programme, owning the roadmap, offers, testing, and performance, and play a critical role in helping more households enjoy the magic of Gousto.Core Responsibilities:
  • Referral programme ownership: Lead and scale our RAF programme with a sharp focus on both customer experience and commercial performance
  • Customer communications (CRM): Build and test compelling comms journeys across email, push, in-app, and other channels to drive engagement, referrals, and friend conversion
  • Campaign management: Develop and execute seasonal and always-on referral campaigns, collaborating with Brand, Creative, Legal and Tech to bring initiatives to life
  • Commercial performance: Own referral offers and budget trade-offs, balancing discount value with customer retention and profitability
  • Referral customer value: Optimise the lifetime value of referred customers through insight-driven improvements to targeting, messaging, and discounts
  • Digital Product partnership: Collaborate with Product Managers in the Activate Tribe to identify and execute on product opportunities that improve the RAF journey end-to-end
  • Experimentation & insight: Design and run A/B tests, conduct post-campaign analysis, and extract actionable insights to inform future growth
  • Forecasting & reporting: Track performance, forecast sign-ups and orders, and confidently communicate programme impact across the business
Who You Are:
  • Strong experience in growth marketing, CRM, product marketing, customer acquisition, or customer retention roles
  • Are commercially minded, with a knack for weighing trade-offs and identifying high-impact opportunities
  • Can design and interpret A/B tests and use data to inform decisions
  • Have experience working on or scaling referral programmes in a DTC environment
  • Have hands-on CRM experience, ideally with platforms like Braze (or similar ESPs)
  • Have experience launching and optimising insight-led campaigns that deliver business results
  • Are proactive, organised, and action-oriented; you enjoy making things happen at pace
  • Have a track record of successfully leading cross-functional projects, driving alignment and holding others accountable
  • Are passionate about creating exceptional customer experiences
Additional InformationInclusion StatementWhether it's creating diversity in our recipes or building new teams, we care about our people and the opportunities they have at Gousto. Across our business we lead with inclusivity and strive for equality in all we do; working hard to ensure Gousto is an environment where you can be totally yourself.Everyone is welcome and we're looking for applications from people of all backgrounds and experiences.Excited but wondering if you tick every box? We recommend applying anyway so that we can review your profile. And, if you're in a job share, why not just apply as a pair?For our roles outside of Operations, most of our people spend 1 or 2 days in our offices every week, combining the benefits of flexibility and time together with colleagues. We want to enable you to do your best work, and if you require additional flexibility, please talk to us about it.If you have a disability that you're worried will affect you during the interview process, please let us know and we will do our best to help you feel comfortable.We'd love it if you could submit your application online. If you require an alternative method of applying, please let us know​.

Gousto