Manager - Demand Partnerships

InMobi

  • London
  • Permanent
  • Full-time
  • 20 days ago
About UsInMobi is the leading provider of content, monetization, and marketing technologies that fuel growth for industries around the world. Our end-to-end advertising software platform, connected content, and commerce experiences activate audiences, drive real connections, and diversify revenue for businesses everywhere.InMobi Advertising is an end-to-end advertising platform that helps advertisers drive real connections with consumers. We drive customer growth by helping businesses understand, engage, and acquire consumers effectively through data-driven media solutions. Learn more at .Glance is a consumer technology company that operates disruptive digital platforms, including Glance, Roposo, and Nostra. Glance's smart lockscreen and TV experience inspires consumers to make the most of every moment by surfing relevant content without the need for searching and downloading apps. Glance is currently available on over 450 million smartphones and televisions worldwide. Learn more at .Born in India, InMobi maintains a large presence in Bangalore and San Mateo, CA, and has operations in New York, Singapore, Delhi, Mumbai, Beijing, Shanghai, Jakarta, Manila, Kuala Lumpur, Sydney, Melbourne, Seoul, Tokyo, London, and Dubai. To learn more, visit .About the RoleThe Demand Partnerships Management (DPM) team at InMobi Exchange plays a pivotal role in driving programmatic revenue by managing and nurturing relationships with Demand Side Platform (DSP) clients globally. As a top revenue investment for the company, the DPM team oversees all direct DSP integrations on the InMobi Exchange.The Senior Demand Partner Manager (DPM) will oversee a diverse portfolio of performance DSPs. This role involves cultivating strong relationships across these partners' supply, demand, and product teams, uncovering opportunities for growth through cross-sell and up-sell initiatives, and scaling accounts to maximise their potential.Key Responsibilities
  • Own and grow relationships with performance-focused DSPs across global markets.
  • Serve as the primary point of contact for demand partners, managing both day-to-day operations and long-term strategic initiatives.
  • Analyze DSP performance metrics (e.g., win rates, CPM, CTR, eCPIs) and collaborate with internal teams (Product, Engineering, Operations) to improve traffic quality, auction mechanics, and outcomes.
  • Partner with data science and yield teams to uncover opportunities for bid density, price optimisation, and DSP-specific tuning.
  • Work closely with the product, marketing, and operations teams to constantly optimise efforts related to Account growth and company-wide goals.
  • Collaborate with the Supply teams to identify high-performing inventory and improve exchange integrations to maximize DSP value.
  • Develop and execute quarterly joint business plans with key partners, including opportunity mapping, product adoption, and growth initiatives.
  • Stay on top of mobile programmatic trends-including in-app RTB, SDK-based inventory, and performance UA/RT evolution-to guide internal strategy and positioning.
Required Qualifications
  • 5+ years of experience in programmatic advertising, preferably in a performance DSP or UA/RT-driven organisation.
  • Proven success in managing and scaling strategic partnerships within the ad tech or performance marketing ecosystem.
  • Deep understanding of performance UA metrics and optimisation levers used by DSPs (e.g., ROAS, eCPI, retention).
  • Subject matter expert in performance UA and retargeting. Speak the language of CPA, ROAS, LTV, SKAN, and incrementality.
  • Analytical and data-driven, comfortable with dashboards, cohort analysis, and performance metrics.
  • Excellent communication and stakeholder management skills.
  • Experience working with SDK-based inventory and knowledge of MMPs (Adjust, Appsflyer, Kochava) is a plus.
  • Ability to thrive in a fast-paced, globally distributed team environment.
The InMobi CultureAt InMobi, culture isn't a buzzword; it's an ethos woven by every InMobian, reflecting our diverse backgrounds and experiences.We thrive on challenges and seize every opportunity for growth. Our core values - thinking big, being passionate, showing accountability, and taking ownership with freedom - guide us in every decision we make.We believe in nurturing and investing in your development through continuous learning and career progression with our InMobi Live Your Potential program.InMobi is proud to be an Equal Employment Opportunity employer and is committed to providing reasonable accommodations to qualified individuals with disabilities throughout the hiring process and in the workplace.Visit to better understand our benefits, values, and more!

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