Brand Marketing Director – Experian Consumer Services

• Brand platform: ownership of brand positioning, strategy and brand metrics.
• Marketing planning: own articulation of overall Marketing strategy, planning and deliverables (annual and quarterly).
• Define and evolve our brand strategy to drive distinctiveness, relevance, and long-term value.
• Act as brand guardian, ensuring consistent and high-quality representation across all channels and functions.
• Collaborate cross-functionally to embed brand strategy into product, customer experience, other marketing functions and internal culture.

• Campaign management: responsible for the strategy, execution, media and performance of TTL campaigns (start and end date).
• Lead the development and execution of TTL brand campaigns across paid, owned, and earned media.
• Oversee end-to-end comms planning, partnering with CRM, and digital teams to ensure cohesive messaging.
• Work closely with performance marketing, eCommerce, CRM, and product marketing to align brand and acquisition activity.

• Social and PR: Drive brand awareness and consumer engagement of core products.
• Content creation and design: own internal design and content studio to create marketing assets for consumer touch points.
• Own the content strategy, leading the creation of powerful, engaging brand narratives across all platforms.
• Oversee the social media strategy, ensuring channel plans drive reach, engagement, and advocacy.
• Manage, and grow, our internal creative studio to deliver exceptional brand assets and campaign execution adopting both traditional and AI driven tools effectively.

• Customer insights: own all customer insights and tracking studies (brand metrics, NPS, System 1, User Zoom etc).
• Champion customer understanding by integrating insight into all aspects of brand and creative development.
• Establish clear KPIs for brand health and campaign effectiveness; ensure continuous learning and optimisation.
• Work with research and analytics teams to measure brand impact and drive data-informed decisions.
• New propositions: lead new prop research, customer articulation and positioning across all touchpoints.

• Team Leadership: Leading a team of

• Lead, inspire, and grow a high-performing brand marketing team, including social, content, insight, and creative studio leads.
• Collaborate with senior stakeholders across marketing, product, tech and business leadership.
• Drive operational excellence, budgeting, effective processes and agency management within the brand marketing function.

• Extensive experience in building a brand strategy, campaigns and planning plus leading team to execute fully through the line.
• Strong track record in developing and executing integrated brand campaigns that deliver measurable impact.
• Customer focused - ensuring identifying the needs of the customer through insights and customer segmentation to ensure that we are evolving to a benefit led model.
• Ownership of multi-million pound media budget to drive brand metrics.
• Excellent negotiation and communication skills.
• Ability to work collaboratively with cross-functional teams. Builds strong, and effective relationships across organisation and with agency partners.
• Deep understanding of market trends, consumer behaviour, and brand positioning.
• Ability to manage multiple projects and priorities in a fast-paced environment.
• Deep understanding of customer insight, brand measurement, and the role of brand in driving commercial success.
• Exceptional storytelling, creative judgment, and communications planning capabilities.
• Experience leading in-house content, social, and creative teams.
• Strong leadership, communication, and stakeholder management skills across matrix organisation and matrix partners.
• Proven track record of leading and inspiring leadership teams to be best in class.

• A leadership role with real impact and visibility across the organisation.
• Opportunity to shape and grow an ambitious brand during a transformational phase.
• A collaborative and creative culture that values innovation and bold thinking.

Experian