
Website Manager- E-commerce
- Northampton
- £40,000-45,000 per year
- Permanent
- Full-time
- Work hand in hand with the Marketing Brand and Campaign Manager to deliver a cohesive online and offline Marketing strategy
- Develop and implement the digital marketing strategy for group of companies
- Create digital content including display ads, infographics, videos and images
- Copywriting including blogs and product content
- Use Ahrefs, Google Search Console and Google Analytics to analyse and optimise multiple websites
- Appointing and managing third-party agencies/developers
- Researching and analysing market trends and competitors
- Website Optimisation, SEO, User Experience (UX)
- Performance Monitoring; Tracking website traffic, analysing user behaviour, and identifying areas for improvement.
- Working with developers to implement changes to the website, troubleshoot issues, and ensure the website is functioning correctly.
- Using the OpenCart admin panel to manage products, orders, customers, and other aspects of the online store.
- Digital Marketing: Collaborating with marketing teams to develop and execute online marketing campaigns, including SEO, social media, and email marketing.
- E-commerce Platform Management
- Analytics and Reporting
- Experience with E-commerce platforms such as OpenCart, Magento, WooCommerce or similar
- An understanding of a range of online (and offline) marketing medium and digital advertising platforms
- Competent in using Adobe Creative Suite
- Proven experience in optimising website performance and maintaining ecommerce websites
- Creativity to come up with ideas and the ability to research
- Ability to manage project plans and ensure deadlines are met
- Experience of managing a marketing budget and delivering positive ROAS/ROI