Digital Specialist

Vixio

  • London
  • Permanent
  • Full-time
  • 5 days ago
Digital Specialist‍About VIXIO:Vixio brings together experts in the fields of regulation, law and compliance to provide customers with the regulatory intelligence they need to anticipate and navigate the ever changing global Payments, Financial services and Gambling regulatory landscape.Our deep understanding of the industries we serve, globally recognised analyst insights and easy to use technology, allow us to keep customers informed of the past, present and future regulatory environment. We help organisations understand the impact and opportunities so they can stay on top of regulatory change to meet their regulatory obligations and identify growth opportunities.Regulatory research and analysis is the core of what we do. Compliance, Legal, and Regulatory Affairs executives, Suppliers and others rely on Vixio’s unique insights and regulatory updates to better manage compliance obligations, safeguard the organisation from risks and inform market entry strategies. We are the one source of truth.We are passionate about solving big problems and are curious about regulatory changes and their impact on our customers. We strive to write content and analysis that is timely, accurate and comprehensive, always going above and beyond to wow our customers.The Role:At Vixio, we’re redefining how regulatory intelligence is delivered, using the latest in AI and digital marketing to reach and engage our global audience. As our Digital Marketing Specialist, you’ll be at the forefront of this transformation, utilising a combination of traditional methods and AI-powered tools and large language models (LLMs) to shape innovative, data-driven digital marketing campaigns that connect our insights and expertise with the right decision-makers within our target markets.In this pivotal role, you will lead the planning, execution, and continuous optimisation of digital campaigns that promote Vixio’s suite of regulatory intelligence solutions. From paid media to SEO, from email to social channels, your strategies will be guided by AI-enhanced insights and tailored to meet the needs of our audience.You’ll take full ownership of how AI is embedded into our digital marketing, from content generation and campaign automation to real-time analytics and performance improvement. Your ability to engineer prompts, structure data, and collaborate with AI systems will ensure that Vixio stays ahead in an increasingly competitive digital space.Collaborating closely with the sales team and fellow marketing professionals, you will ensure alignment of digital marketing efforts with broader business goals to elevate brand awareness, drive high-quality lead generation, and deepen customer engagement.Key Responsibilities:
  • Plan, execute, and optimise multi-channel digital marketing campaigns - including paid media, SEO, email, and social media - to drive lead generation and customer engagement
  • Use AI-enhanced insights and LLMs to develop personalised, high-impact content across channels, ensuring relevance to target audience needs
  • Leverage AI and LLMs (e.g., ChatGPT, Claude, Jasper) for content generation, producing ad copy, blog articles, and personalised email campaigns
  • Develop innovative approaches to audience targeting and campaign execution using cutting-edge AI capabilities
  • Manage SEO strategies to ensure Vixio’s regulatory intelligence solutions rank prominently on search engines
  • Plan, execute, and optimise multi-channel digital marketing campaigns (email, PPC, SEO, social, display, etc.)
  • Create and manage paid media initiatives such as PPC, display, and retargeting ads on Google, Facebook, LinkedIn, and other key channels with a focus on lead generation
  • Stay ahead of digital marketing trends and emerging technologies to maintain Vixio’s competitive edge
  • Oversee social media presence (LinkedIn, Facebook, Instagram, Bluesky), engaging audiences and growing brand awareness and lead generation
  • Maintain and enhance the company’s website SEO and user experience
  • Develop and manage email marketing automation workflows (Pardot, Salesforce, etc.)
  • Track, analyse, and report campaign performance using analytics tools, identifying actionable insights for continuous improvement
  • Stay up to date on emerging AI marketing tools, evaluating and recommending innovations that enhance efficiency, scalability, and ROI
Skills & Qualifications:
  • Digital Marketing Expertise: Proven experience across key channels including SEO, PPC, email marketing, social media advertising, and multi-channel content strategy
  • AI-Enhanced Marketing Proficiency: Knowledge of LLMs and their application in digital content creation and customer engagement strategies.
  • Industry Knowledge: Solid understanding of the Financial Services sector (desired), including financial products, regulatory frameworks, and market trends to ensure marketing strategies are targeted, compliant, and effective
  • Data-Driven Decision Making: Ability to interpret campaign performance metrics and customer behavior, leveraging AI-generated insights and predictive analytics to refine targeting and improve ROI
  • Technology & Tools: Proficiency with marketing platforms such as Google Analytics (GA4), Pardot, Salesforce, LinkedIn Campaign Manager, and social media scheduling and reporting tools
  • Content Development: Skilled in writing engaging, accurate, and SEO-optimised content tailored to our ICP, playing particular to regulatory compliance, in keeping with Vixio’s tone of voice
  • Collaboration & Communication: Excellent interpersonal skills for cross-functional collaboration with sales, product, compliance, and external partners to deliver cohesive campaigns
  • Strategic Thinking & Research: Strong analytical mindset with the ability to interpret market trends, customer insights, and competitor activity to inform campaign planning and positioning
Our Benefits:-Hybrid Working (2 days in the office)-Flexible working hours-20 days working abroad-Salary sacrifice company car scheme-Externally run sales training aligned to your objectives-Pension-Health Insurance-Cycle to work scheme-Dental-Mental Health wellbeing Support‍Our Core Values:https://www.vixio.com/vixio-values

Vixio