Marketing Manager
- Cornwall
- £40,000-45,000 per year
- Permanent
- Full-time
- Working closely with the Marketing Director and wider marketing team
- Drive the Marketing Strategy development in consultation with the Head of Marketing
- Development of Brand identity toolkit and ensuring brand continuity throughout the business
- Develop and deploy annual Marketing plans for all brands
- Conduct brand analysis, diagnostic, identifying weaknesses and opportunities
- Compelling, distinctive creative campaign development
- Design & packaging development across the portfolio
- Media planning across all consumer touchpoints
- Work with digital lead to develop & monitor successful social media programme
- Manage consumer PR strategy and key messaging
- Pricing analysis, strategy and deployment
- Develop key consumer influencer and ambassador relationships
- Assist Product Development Manager in developing forward innovation funnel
- Strong project management of marketing activity
- Championing the brand internally and externally
- Strong cross functional working, pivot for all brand activities
- Identifying key insights from competitor, consumer, category analysis
- Ongoing budget planning and spend control
- Key point of contact for all supporting agencies and partners
- Current experience within the Luxury industry
- Experience as a Marketing Manager, Senior Marketing Executive, Brand Marketing Manager or similar
- Experience of working with developing product-based brands
- Must have experience coordinating and managing agencies and budgets
- Experience of developing marketing plans, media planning and budget planning
- Able to lead on photoshoots