Senior Content Marketing Executive

Motability Operations

  • Bristol Area
  • Permanent
  • Full-time
  • 6 days ago
Motability Operations is currently recruiting for a Senior Content Marketing Executive to join our team in Bristol on a full-time, permanent basis. As a Senior Content Marketing Executive, you play a critical role in the shaping of the voice and impact of mfldirect.The Content Team focuses on 3 key areas of activity: Proposition, Growth and CX, and the Senior Content Marketing Executive plays a critical role in shaping the voice an impact of mfldirect across all these areas.PropositionIn our ongoing journey of developing a market-leading remarketing proposition that supports net premium, you are the tone of voice guardian, developing and managing it as it evolves, and ensuring all creative outcomes follow them.As well as supporting the development of our product and service propositions - including EVs and new entrants to the market - you'll help build out our position and equity in the used car market and wider automotive industry, expressing our voice in the wider market.GrowthYou'll play a key part in delivering on our marketing strategy which focuses on growing our overall customer base and developing our existing customer engagement.CXYou will work with the UX team and Product team to deliver, straightforward experiences that simplify the selling and buying of our cars and drive long term loyalty through the creation of content with a focus on optimising the user's experience on our websites.Main Responsibilities
  • You'll take ownership of our thought leadership content - developing a deep understanding of the automotive and used car market and using your journalistic instincts to spot stories, surface insights, and turn complex data into compelling narratives. Working closely with MI, Insight, and Customer Experience teams, you'll develop and deliver The Edge insights, ensuring our content cuts through with clarity and authority.
  • You'll bring our brand tone of voice to life - from long-form editorial to sharp social copy, you'll commission, edit, and create original content that captures our personality and powers our digital and social campaigns, driving growth, engagement, and customer acquisition.
  • You'll drive and evolve our content strategy across channels - refining our content mix, expanding into new formats, and setting high editorial standards. You'll work with the wider team to ensure every article, post, or video delivers maximum impact and aligns with our strategic goals.
  • You'll be capable of running integrated campaigns when required - working with stakeholders to shape briefs, manage timelines, and oversee delivery of content and assets (including video and digital) that bring our products and services to life and drive engagement from customers and prospects.
  • You'll support divisional and product goals - collaborating across the business to create content that underpins Defleet Product objectives and drives digital acquisition in target groups. You'll make sure our storytelling always ladders back to business priorities.
  • You'll play a part in our events and networking activity - supporting colleagues to shape strategy, define goals and metrics, and help ensure outcomes are delivered and measured effectively.
  • You'll champion innovation in content creation - leading the adoption of AI-driven tools, including the development and roll-out of the mfldirect brand GPT, ensuring it helps us deliver high volumes of consistent, on-brand content efficiently.
About You
  • You'll have extensive B2B marketing and content experience - with a proven track record in campaign creation and delivery, translating brand values into powerful stories, managing BAU activity, and testing new ideas and approaches that grow a brand's footprint in the market.
  • You're a natural storyteller who really enjoys writing and creating content audiences love. You have a creative eye for all things copy and you can turn concepts and data into compelling activations, using a wide range of storytelling mediums to drive results.
  • You are a strategic creative thinker, who delights in coming up with concepts and campaigns that deliver on KPI. You are all about the big picture, but you really care about the minute details too and are happy to take a hands-on approach to delivering our multiple fast-moving projects with ease.
  • You're commercially focussed, never losing sight of our purpose and goals and ensuring our content the plans that have been laid out to achieve our financial targets get completed.
  • Curiosity and collaboration - resourceful and solutions-driven, you use initiative to overcome obstacles and enjoy working across teams to deliver the best possible outcome.
  • You've exceptional stakeholder and relationship management skills and are a true team player that loves building relationships and driving collaboration to produce best-in-class work.
  • You are comfortable working in a fast-paced environment, making decisions and acting on your own initiative, adapting to change and new challenges as needed.
  • You are highly organised - able to manage multiple priorities, deadlines, and projects while maintaining high standards.
Minimum criteria:
  • Demonstrable experience in content marketing with excellent writing and storytelling skills
  • Background in copywriting or journalism, with strong editorial judgement
  • Experience in using AI tools for content creation.
About The CompanyMotability Operations is a unique organisation, virtually one of a kind. We combine a strong sense of purpose with a real commercial edge to ensure we provide the best possible worry-free mobility solutions to over 800,000 customers and their families across the UK. Customers exchange their higher rate mobility allowance to lease a range of affordable vehicles (cars, wheelchair accessible vehicles, scooters, and powered wheelchairs) with insurance, maintenance and breakdown assistance included. We are the largest car fleet operator in the UK (purchasing around 10% of all the new cars sold in the UK) and work with a network of around 5,000 car dealers and all the major manufacturers. We pride ourselves on delivering outstanding customer service, achieving an independently verified customer satisfaction rating of 9.8 out of 10.Our values are at the heart of everything we do. They represent ambition, and we look for our people to live and breathe them every day:
  • We find solutions
  • We drive change
  • We care
We operate hybrid working across the organisation where we split our time between working on-site at our offices, and at home, remotely within the UK. We believe hybrid working achieves a good work/life balance for our colleagues, allowing us to connect with each other, collaborate on important work, and perform together to deliver for our customers. It allows us to have the flexibility to work remotely up to 2-days per week whilst also using the great office spaces we have available.As a Motability Operations team member, you can expect:
  • An annual discretionary bonus
  • 15% non-contributory pension (9% non-contributory pension during probation period)
  • Life assurance at 4 times your basic salary to give you peace of mind that your loved ones will receive some financial help
  • Employee Discount Scheme with a huge number of retailers and an app to save on the go
  • Discounted Electric/Hybrid Car Salary Sacrifice Scheme
  • Access to the Cycle to Work Scheme (we have showers, changing rooms and secure bike sheds on site)
As well as financial benefits, our staff's health and well-being are very important to us, so we also offer:
  • 28 days annual leave with option to purchase and sell days
  • Funded Private Medical Insurance cover
  • Critical illness insurance
  • Free access to healthcare apps, such as Peppy, Unmind, Aviva Digital GP
  • Funded health screening for over 50s
  • 1 day per year to volunteer - Staff can support a local charity or do a sponsored event whilst being paid for it
  • Access to our fully accessible company allotment - Where we grow our own produce for local charitable organisations
  • Access to Prayer room and quiet spaces whilst working in the office
We also understand that not everyone is the same so offer several voluntary benefits that you can select outside the core package, these include;
  • Dental Insurance
  • Health and cancer screenings for you and your partner
  • Discounted gym memberships
  • Charitable giving
At Motability Operations, we believe in building a diverse workforce, where our people are empowered to attend work as their true selves, and we encourage people from all backgrounds to apply. We want to sustain a culture that nurtures, where employees are free to flourish and where they're rewarded equally, regardless of race, nationality or ethnic origin, sexual orientation, age, disability, or gender.We pride ourselves on being an inclusive employer and as such, all our offices provide first rate disability access. With our hybrid working environment, we do our best to accommodate part-time and flexible working requests where possible, building on our culture of trust, empowerment, and flexibility.Please note, Motability Operations reserves the right to bring forward the closing date of any of its job vacancies if we receive a suitable number of quality applications from which to make a shortlist. Therefore, we recommend that you apply as soon as possible rather than wait until the published closing date.

Motability Operations