Senior Insights Analyst
Kingfisher
- London
- Permanent
- Full-time
- Leverage digital data to deliver insights which drive data-led optimisation and improvement across key business areas
- Work collaboratively with key team members, across Group functions and Banners (B&Q, Screwfix, Castorama. Brico Depot) level, by providing them with actionable and relevant insights to inform and drive our overall strategy
- Interpret data, analyse results and provide ongoing insight to stakeholders
- Longer-term deep-dive project work to focus on key areas to optimize the customer journey for Banners
- Partner with Group and Banner teams to identify the metrics and data points relevant for their targets, and work with them to bring this data to life and put data at the centre of their decision making
- Build the capability to enable Group and Banners to self-serve along with delivering insights and analysis
- Identify new process improvement opportunities and be proactive in embedding them into the teams’ ways of working
- Be a champion of Digital analytics and embed digital data analytics into our ways of working and work with the wider team to develop and support more junior members of the team
- Contribute and suggest ideas to help evolve the digital data roadmap and collaborate with the Group Measurement (tagging) team to ensure best in class digital analytics
- Experience in delivering analysis and actionable insights to improve digital customer experience and digital performance
- Experience of working in a digital analytics team, preferably in ecommerce
- Proficient in using digital experience tools (Contentsquare/ Hotjar/ Decibel/ Medallia or equivalent)
- Experience of using digital analytics tools such as Google Analytics (or equivalent) and use of visualisation tools (Looker Studio/ Power BI/Tableau)
- Knowledge of Tag Management Systems (Tealium iQ or GTM) and basic SQL ability with experience of using Goole BigQuery
- Solid presentation skills with an ability to adjust their key messages to different audiences
- Experience of working with and providing insights on Voice of Customer/NPS data
- Clear examples of developing and supporting more junior analysts in a team
- Experience of working with experimentation data (including data generated through A/B and multi-variate testing)
- I listen to my customers
- I use available data to help make decisions
- I do the right thing
- I am respectful
- I build and share new ideas
- I try new things and share my learnings
- I have courage to be creative
- Done is better than perfect, I aim for 80/20
- I embrace allyship
- I have self-awareness and a desire to learn
- I own my actions
- I understand the Kingfisher plan and how it relates to my role