Senior Insights Analyst

Kingfisher

  • London
  • Permanent
  • Full-time
  • 30 days ago
OverviewWe’re Kingfisher, A team made up of over 82,000 passionate people who bring Kingfisher - and all our other brands: B&Q, Screwfix, Brico Depot, Castorama and Koctas - to life. That’s right, we’re big, but we have ambitions to become even bigger and even better. We want to become the leading home improvement company and grow the largest community of home improvers in the world. And that’s where you come in.At Kingfisher our customers come from all walks of life, and so do we. We want to ensure that all colleagues, future colleagues, and applicants to Kingfisher are treated equally regardless of age, gender, marital or civil partnership status, colour, ethnic or national origin, culture, religious belief, philosophical belief, political opinion, disability, gender identity, gender expression or sexual orientation.We are open to flexible and agile working, both of hours and location. Therefore, we offer colleagues a blend of working from home and our offices, located in London, Southampton & Yeovil. Talk to us about how we can best support you!You will be supporting the wider Group and Banner teams with best-in-class insights to drive development and growth for the Kingfisher business. This role sits in the Customer Journey team and will focus on developing and delivering digital experience data across key areas such as eCommerce and Digital Product.What's the job?
  • Leverage digital data to deliver insights which drive data-led optimisation and improvement across key business areas
  • Work collaboratively with key team members, across Group functions and Banners (B&Q, Screwfix, Castorama. Brico Depot) level, by providing them with actionable and relevant insights to inform and drive our overall strategy
  • Interpret data, analyse results and provide ongoing insight to stakeholders
  • Longer-term deep-dive project work to focus on key areas to optimize the customer journey for Banners
  • Partner with Group and Banner teams to identify the metrics and data points relevant for their targets, and work with them to bring this data to life and put data at the centre of their decision making
  • Build the capability to enable Group and Banners to self-serve along with delivering insights and analysis
  • Identify new process improvement opportunities and be proactive in embedding them into the teams’ ways of working
  • Be a champion of Digital analytics and embed digital data analytics into our ways of working and work with the wider team to develop and support more junior members of the team
  • Contribute and suggest ideas to help evolve the digital data roadmap and collaborate with the Group Measurement (tagging) team to ensure best in class digital analytics
What you'll bring
  • Experience in delivering analysis and actionable insights to improve digital customer experience and digital performance
  • Experience of working in a digital analytics team, preferably in ecommerce
  • Proficient in using digital experience tools (Contentsquare/ Hotjar/ Decibel/ Medallia or equivalent)
  • Experience of using digital analytics tools such as Google Analytics (or equivalent) and use of visualisation tools (Looker Studio/ Power BI/Tableau)
  • Knowledge of Tag Management Systems (Tealium iQ or GTM) and basic SQL ability with experience of using Goole BigQuery
  • Solid presentation skills with an ability to adjust their key messages to different audiences
Beneficial Skills & Experience:
  • Experience of working with and providing insights on Voice of Customer/NPS data
  • Clear examples of developing and supporting more junior analysts in a team
  • Experience of working with experimentation data (including data generated through A/B and multi-variate testing)
Be Customer Focused – constantly improving our customers’ experience
  • I listen to my customers
  • I use available data to help make decisions
Be Human – acting with humanity and care
  • I do the right thing
  • I am respectful
Be Curious – thrive on learning, thinking beyond the obvious
  • I build and share new ideas
  • I try new things and share my learnings
Be Agile – working with trust, pace and agility
  • I have courage to be creative
  • Done is better than perfect, I aim for 80/20
Be Inclusive – acting inclusively in diverse teams to work together
  • I embrace allyship
  • I have self-awareness and a desire to learn
Be Accountable – championing the plan to deliver results and growth
  • I own my actions
  • I understand the Kingfisher plan and how it relates to my role
At Kingfisher, we value the perspectives that any new team members bring, and we want to hear from you. We encourage you to apply for one of our roles even if you do not feel you meet 100% of the requirements.In return, we offer an inclusive environment, where what you can achieve is limited only by your imagination! We encourage new ideas, actively support experimentation, and strive to build an environment where everyone can be their best self. Find out more about Diversity & Inclusion at KingfisherWe also offer a competitive benefits package and plenty of opportunities to stretch and grow your career.Interested? Great, apply now and help us to Power the Possible.#LI-LO1

Kingfisher