
Vice President Marketing, Communications & Media
- Hammersmith, West London
- Permanent
- Full-time
- Lead Hansen's marketing vision for our Comms & Media vertical, aligning closely with Sales, Product, and Customer Success to create powerful go-to-market strategies.
- Drive pipeline growth through targeted Account-Based Marketing, demand generation, and digital campaigns.
- Elevate the Hansen brand with compelling storytelling, thought leadership, and high-value content tailored to enterprise decision-makers.
- Deliver high-impact events and PR strategies that enhance brand credibility and customer engagement.
- Champion a data-driven culture, leveraging analytics to optimise performance, measure ROI, and inform business decisions.
- Build and inspire a small but mighty team to deliver measurable impact across the marketing funnel.
- Proven track record in senior B2B marketing roles, ideally within the Telcos or Media sectors.
- Expertise in ABM, digital demand generation, brand strategy, and content marketing for enterprise audiences.
- Strong leadership skills with the ability to align and inspire cross-functional teams.
- Proficiency with marketing platforms such as Salesforce, HubSpot, Demandbase, and LinkedIn Campaign Manager.
- Data-driven mindset and confidence presenting results to senior stakeholders.
- Experience marketing to both global enterprises and regional market leaders in the communications and media sectors.
- Demonstrated success aligning Sales, Marketing, and Customer Success to accelerate pipeline and increase win rates.
- A strong grasp of marketing technology stacks and the ability to select and integrate the right tools for scale.
- Track record of building brand authority through thought leadership, analyst relations, and industry recognition.
- Comfort operating in fast-growth, M&A-active environments where agility and clarity of execution are key.
- Passion for coaching and developing talent, fostering a culture of creativity and performance.