Digital Marketing Executive

BettingJobs

  • London
  • Permanent
  • Full-time
  • 2 months ago
BettingJobs is working with an exciting and innovative startup in the Sweepstakes Casino space targeting the US market. They are looking to add a Digital Marketing Executive to their team based in London. The company are part of a larger group of successful iGaming companies and have a wealth of knowledge in the industry they are utilizing to tackle this new and exciting niche.Responsibilities:
  • Manage paid marketing campaigns across Meta, TikTok, Google, and other digital channels.
  • Develop and execute content ideas aligned with player psychology and current social media trends.
  • Analyse campaign data (Excel/Tableau/Power BI) to optimise and drive positive ROI.
  • Collaborate with the CMO and wider marketing team to support brand growth.
  • Identify opportunities for scaling campaigns while maintaining ROI discipline.
Requirements:
  • 1-2 years of digital marketing experience on paid ad platforms such as Meta, TikTok and Google.
  • A creative thinker who keeps up with social trends and understands buyer psychology.
  • Comfortable analysing data to inform decisions (Excel/Tableau/Power BI).
  • ROI-driven, with a growth mindset and a bias for action.
  • Strong organisational skills, able to manage multiple campaigns and projects concurrently

BettingJobs