Marketing Specialist - Retail
- Birmingham
- Permanent
- Full-time
- Implementation of the annual eCommerce & Digital roadmaps, plans
- eCommerce channel performance sells out for tyres and SMR (Service, Mechanical, Repair) categories and transforming it into clear action plans.
- Developing & executing B2C campaigns to drive sell out and dealer profitability.
- Creating and executing the B2C programme, executing & tracking effectiveness aligned to business objectives.
- Ensure franchisee satisfaction by leading the implementation of digital marketing strategies that drive traffic and sales.
- Lead digital transformation efforts in collaboration with the B2C and Trade marketing teams to ensure franchisees adopt and benefit from digital marketing tools and initiatives.
- Deploy digital campaigns focused on driving sell-out growth, working with category management to create digital content for auto service and tire promotions.
- Oversee digital content management for franchisees, including dealer pages, Google My Business (GMB), and local SEO optimization.
- Support franchisees in the creation and management of online reviews, citations and local search visibility including Trustpilot programme
- Drive online appointment booking tool usage and provide training to franchisees to maximize engagement.
- Track digital marketing performance, analyze ROI, and recommend strategies for improving online presence and sales.
- Support franchisees with digital tools and strategies, ensuring they effectively integrate them into their business operations.
- Drive franchisee satisfaction and retention by developing and implementing consumer-focused marketing campaigns.
- Lead the execution of sell-out campaigns
- Collaborate with category management to design and implement tyre and auto service campaigns that meet both franchisee and consumer needs.
- Ensure the effective execution of dealer co-op advertising activities, ensuring brand consistency and quality across all platforms.
- Provide public relations (PR) and press support for franchisees' local community initiatives, such as store openings and other consumer-facing events.
- Manage consumer-facing events and other promotional events that engage with the target audience.
- Track the effectiveness of sell-out campaigns, evaluating ROI and recommending improvements for future campaigns.
- Handle customer-related administrative tasks and franchisee requests to ensure smooth operations.
- A bachelor's degree in a marketing or commercial major is required.
- A master's degree in a marketing or commercial major is advantageous.
- 3 -4 years' experience in a customer focused marketing role with significant digital elements.
- Experience of creating demand via 3rd party retailers or distributors.
- Experience of working in eCommerce with 2-3 years' experience in designing media and social programmes.
- Experience of working in automotive sector with eCommerce and/or digital experience.
- Languages: Fluent in English.
- Strategic influencing.
- Fully competent with Microsoft Office, especially Microsoft Excel.
- Holistic business acumen.
- Strong Analytical skills.
- Customer sensitivity and knowledge.
- Ability to work with cross functional teams.
- Demonstrable and evidence based skills in Digital, eCommerce, SEO & Media design.
- Project management.