
Marketing Manager (Telemarketing & Regular Giving Growth)
- Farringdon, City of London
- £39,000 per year
- Permanent
- Full-time
When crisis strikes, and children are most vulnerable, we are always among the first to respond and the last to leave. We ensure children's unique needs are met and their voices are heard.
We deliver lasting results for millions of children, including those hardest to reach.About the roleAs Marketing Manager (Telemarketing & Regular Giving Growth), you will develop and deliver effective telemarketing and cross-channel campaigns to grow the value of our Regular Giving base. By understanding donor motivations, you will deliver campaigns that prompt action and drive income through upgrade, conversion, cross-sell, winback, reactivation, and stewardship activity.You will work within a multi-disciplinary squad, collaborate closely with colleagues across Public Impact, and manage relationships with external agencies to deliver engaging, data-driven campaigns that keep our supporters at the heart of everything we do.In this role, you will:
- Work as part of a multi-disciplinary squad to engage supporters and grow the lifetime value of our Regular Giving base, using data and insight to understand audience needs and motivations.
- Plan and deliver telemarketing campaigns with a multi-channel approach to achieve ambitious regular giving growth income and donor conversion targets.
- Drive upgrade, cross-sell, reactivation, winback and conversion telemarketing campaigns utilising Email, Direct Mail, and SMS, ensuring optimal performance and return on investment.
- Develop inspiring, audience-focused creative and calling guides, working with internal teams and external agencies to deliver high-quality supporter experiences.
- Collaborate with data and insight teams to develop robust campaign selections, embedding test-and-learn principles to improve results.
- Monitor and analyse campaign performance, sharing insights and learnings to inform future activity.
- Significant experience delivering telemarketing campaigns that grow existing customer or supporter value.
- Experience planning and delivering multi-channel integrated marketing campaigns, including Telemarketing, Direct Mail, Email, and SMS.
- Strong project management skills, with a proven track record of delivering complex campaigns on time and to budget.
- Experience managing external partners, including telemarketing and creative agencies, to deliver high-quality work.
- Strong analytical skills, with the ability to interpret data and translate insights into strategic recommendations.
- Commitment to Save the Children's vision, mission and values.
- a satisfactory police record check to include a Disclosure and Barring Service (DBS) check and/or an International Criminal Record Check (If applicable)
- receipt of satisfactory references
- proof of eligibility to work in the national location for this role