Growth Manager - CRM & Lifecycle

Simmer Eats

  • London
  • Permanent
  • Full-time
  • 13 days ago
👋 About UsAt Simmer, we're building the future of healthy, high-flavour, feel-good eating. With tens of thousands of subscribers and a mission to make better food easier for everyone, we're scaling fast, and we're just getting started.Number 5 in the Sunday Times’s fastest growing companies, we’re backed by impressive growth, an engaged community, and a product that makes healthy eating accessible for everyone, even those with no time.Now, we’re looking for a Growth Manager (CRM & Lifecycle) to power our next phase of growth through smarter reactivations, high-performing referral flows, and deeply engaged customers.💼 About the RoleWe’re looking for a hands-on, data-driven CRM & Lifecycle Manager to own how we engage, retain, and grow our customer base , from first click to loyal subscriber.You’ll lead all lifecycle comms (email, SMS, direct mail), conversion and winback journeys, and our referral programs. You’ll play a critical role in driving retention, boosting LTV, reactivating churned users, and turning leads into long-term fans.You thrive in fast, scrappy, high-tempo environments. You make quick calls with imperfect info, care deeply about the craft, and prioritise impact over perfection. You map the customer journey in the morning, launch three tests by lunch, and pull the results by the end of the day.If you’re a restless builder who moves at 2x speed, sweats the detail, and gets energy from seeing the numbers move, you’ll love it here.🔥What You'll OwnLifecycle Marketing
  • Own the full customer journey: from lead nurture and onboarding to upsell, winback and retention
  • Audit existing flows, identify key drop-off points / value drivers, and prioritise testing roadmap across lifecycle stages
  • Design, experiment and optimise automated flows across email, SMS and direct mail
  • Build journeys for key moments (first box, skipping, reactivation, milestone rewards)
Campaign Execution
  • Build and send weekly CRM campaigns that align with trading priorities
  • Use segmentation, personalisation and experimentation to increase performance
  • Drive an always-on testing cadence - A/B test subject lines, content, timing, personalisations and segmentation to incrementally lift engagement and conversion.
  • Comfortable analysing test results and determining statistical significance to inform next steps
  • Report on campaign metrics and drive continuous improvement
Referral Program
  • Own and grow our referral program, drive word-of-mouth as a core growth channel through the optimisation of every touchpoint; creative, segmentation, targeting, incentives, messaging, and user journey.
  • Launch, manage and scale new referral channels across digital and offline touchpoints
  • Track performance; report weekly on referral volume, conversion, and new customer acquisition.
Lead Conversion & Reactivation
  • Nurture unconverted leads and trial customers into full subscribers
  • Run targeted reactivation campaigns to reengaged paused and lapsed users
  • Define, build and use dynamic content that can be used across our customer touch points, using smart targeting to increase personalisation and engagement.
Direct Mail
  • Plan and execute direct mail campaigns for reactivation and loyalty
  • Test creative, offers and formats to maximise impact
  • Collaborate with ops and CX to deliver a cohesive customer experience
What Success Looks Like
  • Continued improvement in engagement across each customer touch point, resulting increased customer LTV across all segments
  • Consistent growth in referral-driven acquisition
  • Improved activation and winback rates for leads and churned users
  • High-performing, personalised CRM campaigns with measurable uplift
  • Fast experimentation velocity and learnings shared across the business
😊 What You Bring
  • 3+ years of hands-on CRM, lifecycle, or retention experience - you’ve run the playbook and know what moves the needle in the world of subscriptions
  • Proven track record launching high-impact campaigns across email, SMS, and direct mail
  • Sharp segmentation and testing skills - you know how to personalise at scale and learn fast
  • Able to set up A/B tests, interpret results, and translate data into smart decisions
  • Comfortable building and optimising automated journeys - onboarding, winback, reactivation, referrals
  • Commercially minded. You get how CRM drives incremental profit and long-term value
  • Comfortable in the data. You can dig into performance, spot trends, and act on insights
  • Strong copy instincts and ruthless attention to detail - you care about every word, every send
  • Clear communicator and team player - able to work cross-functionally without slowing down
  • Self-starter energy. You thrive in fast-paced, scrappy, high-growth environments
Bonus Points:
  • Familiarity with Klaviyo, Iterable, Braze, or similar tools
  • Knowledge of LTV modelling or cohort analysis
  • Creative chops or visual eye for campaign layout
⛳️ Why Join Us?We’re not your average company, and this isn’t your average role.
  • We’re Europe's fastest growing food business (FT1000).
  • You’ll be part of the growth engine that gets us to the number 1 spot.
  • Work with a driven, action orientated, and insanely ambitious team.
  • No politics, just pace. We move fast and set the pace for others to follow.
The perks:
  • Unlimited holiday (within reason).
  • Quarterly team offsites & a London office hub.
  • Loads of Simmer meals and early access to new launches.
  • A chance to help shape a generational consumer brand.
🌈 Diversity & Inclusion at SimmerWe believe different perspectives fuel innovation. If you need adjustments during the hiring process, let us know - we’ve got you.

Simmer Eats