Director of Product Marketing (B2B SaaS / AI)

Corsearch

  • London
  • Permanent
  • Full-time
  • 15 days ago
At Corsearch, we are dedicated to creating a world where consumers can trust the choices they make.As a global leader in Trademark and Brand Protection, we partner with businesses to safeguard their most valuable assets in an increasingly complex digital environment.Our comprehensive solutions, powered by AI-driven data and deep analytics, enable brands to establish, monitor, and protect their presence against infringement and counterfeiting.Why Choose Corsearch?
  • Innovative Solutions: We combine cutting-edge technology with expert judgment to deliver market-leading services in trademark clearance, brand protection, and anti-counterfeiting.
  • Global Impact: Trusted by over 5,000 customers worldwide, including 73 of Fortune's Top 100 companies, our work has a meaningful impact on businesses and consumers alike.
  • Collaborative Culture: With a team of over 1,900 professionals across multiple global offices, you'll be joining an inclusive environment where diverse perspectives thrive.
  • Mission-Driven Purpose: Our commitment to protecting consumers and their trust in brands drives everything we do, making Corsearch a force for good in the world.
The ProblemProtecting brands online is a mess. It's reactive, inefficient, and often feels like whack-a-mole. Bad actors move fast, and traditional methods can't keep up. This costs brands billions and erodes trust.Our Solution (Corsearch)We're using AI to fundamentally change how brand protection works. We build AI-native platforms that don't just find problems, they drive outcomes. We're a leader in the space, helping massive global brands stay safe. We think the old way is broken, and we're building the future.✅Your Mission
  • To make our groundbreaking Brand Protection product the must-have solution.
  • You're not just a marketer; you're a storyteller, a launch architect, and a growth strategist.
  • You live and breathe product, understanding its intricacies and its transformative power for our customers.
  • Your passion lies in crafting compelling narratives, orchestrating high-impact product and feature launches, and architecting go-to-market strategies that leave the competition in the dust.
  • Your role is to get deep inside our tech, product, and AI teams, understand the breakthroughs, and then push that story out. Think constant output: sharp videos explaining the tech, punchy interviews with our builders, content that shows (doesn't just tell) how we're pioneering outcome-based protection.
  • You're the chief translator and evangelist, making the complex compelling and showing the world we're defining the next era. We need someone who operates with urgency and ships content relentlessly.
✅Responsibilities and Duties
  • Messaging: Translate complex product features into exciting, benefit-driven messaging that captivates our target audience and clearly articulates our unique value proposition.
  • Product and Feature Launches: Own and execute thrilling product and feature launches that generate buzz, drive adoption, and solidify our market leadership. This includes everything from pre-launch anticipation to post-launch momentum.
  • GTM: Design and implement innovative go-to-market plans that strategically target key ICPs and personas, ensuring maximum impact and market penetration.
  • Content Marketing: Develop and guide the creation of compelling content marketing strategies that educate, engage, and convert prospects into loyal customers. Your creative ideas will shape our market narrative.
  • Competitor Analysis: Deeply understand the competitive landscape and craft bold positioning strategies and content that clearly differentiate Corsearch and highlight our unique advantages.
  • Sales Enablement: Equip our sales teams with high-impact tools, training, and collateral that empower them to effectively communicate our value and close deals.
  • Category Shaping: Craft compelling stories and use cases that define and elevate Brand Protection as a critical category, positioning Corsearch as the undisputed leader.
  • Impact and Measurement: Rigorously track and analyse the performance of your messaging, launches, GTM plans, and content, using data to continuously optimize and drive even greater results.
  • Brand Amplification: Infuse our brand and thought leadership with compelling insights derived directly from our product's capabilities and customer successes.
✅Essential
  • Significant experience as a Product Marketer in Brand Protection and/or B2B SaaS, with a proven track record of success in the enterprise space (SME experience is a plus!).
  • Deep understanding of SaaS products, data, analytics, decision support, and/or professional service models.
  • Ability to have credible technical conversations with engineering teams to fully understand product capabilities and roadmap.
  • Skilled at articulating technical product differences and translating them into clear, compelling value propositions for marketing and sales.
  • Experience collaborating closely with Sales Engineering to ensure technical accuracy and impact in go-to-market messaging.
  • Demonstrable expertise in developing and executing high-impact go-to-market strategies for B2B tech products.
  • A passion for shaping and defining new software categories, with experience in taking innovative products to market.
  • A history of delivering measurable results and managing complex, multi-product GTM programmes.
  • The drive to thrive autonomously and excel in a complex, technical industry.
  • Exceptional creative thinking skills with the ability to visualise complex ideas in compelling and exciting ways.
  • A proven ability to 'bring products to life' with energy and impact in a fast-moving market.
  • Meticulous attention to detail and commitment to delivering world-class product experiences and marketing materials.
  • Outstanding organisational and project management skills with the ability to manage multiple priorities effectively.
  • Superior communication, presentation, and interpersonal skills that command attention.
✅Nice to Have
  • Deep experience marketing AI-native platforms.
  • Already know the brand protection / IP / cybersecurity space.
  • Experience scaling marketing functions in a PE-backed company.
  • An MBA or advanced technical degree if it translates to tangible skills.
Corsearch is an equal opportunity and inclusive employer and does not tolerate discrimination of any kind. We are committed to creating a diverse and inclusive workplace where all employees feel valued, respected, and supported. We welcome applications from all individuals regardless of race, nationality, religion, gender, gender identity or expression, sexual orientation, age, disability, or any other protected characteristic. Together, we are working proactively to build a workplace where everyone can belong and be at their best selves. Together, we make an Impact.Trusted by over 5,000 customers worldwide, Corsearch delivers AI-powered data, deep analytics, and professional services that support brands to market their assets, drive growth, and optimise brand presence against infringement.Corsearch enables brand owners to discover, monitor and control the use and misuse of their brands and associated products and services online and is the industry market leader.Corsearch does this in an increasingly complex global digital environment, with online brand protection solutions that cover everything from anti-counterfeiting to anti-piracy.

Corsearch