Senior Conference Producer (Hybrid)
Fastmarkets
- London
- Permanent
- Full-time
- Conduct thorough customer research with event target market to shape the event's commercial value proposition, agenda, and design.
- Utilise customer insights and industry research to create audience market maps and identify pain points that align with the overall event design and agenda
- Record all insights and market research to create a shared central repository all producers can access
- Deliver differentiated agendas with industry leaders as speakers, ensuring they surpass competitor offerings.
- Set up and manage customer advisory boards for all events.
- Develop a clear vision and strategy for the event and communicate to all stakeholders in a timely manner
- Identify and recruit outstanding speakers, managing them throughout the event life cycle.
- Ensure over 40% of speakers are new to the event, providing a competitive edge.
- Deliver all agendas and speakers within strict project timelines.
- Achieve all speaker targets including DE&I goals.
- Support securing key partnerships and sponsor relationships to enhance commercial success.
- Monitor, contribute, ideate, and problem-solve to achieve overall event objectives and revenue / profit targets.
- Ensure events meet or exceed Fastmarkets event customer metric scores.
- Conduct robust customer research for strategy and event design, maintaining updated records.
- Develop and maintain relationships with key industry players and associations.
- Mentor fellow producers to build knowledge and share best practices.
- Develop a in-market 365 content-led activities such as webinars, briefings and videos to engage your community and key relationships year-round.
- Own pre, at, and post-event customer insight, including consistent post-event surveys and analysis
- Provide clear briefings to sales, marketing, operations and wider stakeholder teams, ensuring alignment and buy-in.
- Conduct effective project meetings, utilise project management sheets, and adhere to timelines.
- Keep a comprehensive competitive matrix, stay informed about opportunities and threats, and understand industry changes.
- Align events with wider Fastmarkets divisional objectives and prices.
- Write clear, actionable event briefs for marketers and salespeople.
- Provide inputs for website content and support with key messaging for promotional activities.
- Oversee events on-site, acting as the "face of the event."
- Generate ideas for new events and features within the portfolio.
- Drive innovation in event experience design based on your deep understanding of your customers motivations and goals.
- Validating and launching new large-scale events.
- Creating new content-led initiatives to engage your community year-round as well as strategically add new revenue streams.
- Developing commercial add-ons such as awards, focus days, summits and briefings to increase our market position and create additional value.
- METRICS DRIVEN. We use insights to improve our customers’ experience and our business performance
- ACCOUNTABLE. We are accountable to ourselves and those we work with: we keep our promises and get things done
- GROWTH MINDSET. This value enables us to be nimble to the changing realities and operate with a sense of urgency
- INCLUSIVE. We are inclusive and respectful, celebrating each of us and giving everyone a deep sense of belonging with the desire to bring their best self to work every day.
- CUSTOMER CENTRIC. We are customer-centric in all that we do
- COLLABORATIVE. We are collaborative, able to work across teams and capitalise on the diversity of intellect, perspectives, and experiences.