Senior Brand Manager

• Develop and implement brand strategies and marketing plans for our wine brands, with a focus on achieving sales and revenue targets.
• Conduct market research to identify consumer trends, competitive landscape, and opportunities for brand differentiation.
• Collaborate with the creative team to develop compelling brand messaging, packaging, and marketing materials.
• Manage the budget for brand marketing initiatives and ensure cost-effective allocation of resources.
• Analyse and report on brand performance, using data-driven insights to make informed decisions and adjustments.
• Build and nurture relationships with key stakeholders, including distributors, retailers, and industry influencers.
• Monitor and protect the brand's reputation, ensuring all marketing activities align with our brand values and quality standards.
• Stay updated on industry trends and regulatory changes related to wine marketing and branding.

• Previous experience in Brand Management within the Alcohol or wider FMCG industry.
• Proven track record of successfully launching and growing drinks brands.
• Strong understanding of the drinks market, consumer preferences, and industry regulations.
• Excellent communication, presentation, and interpersonal skills.
• Analytical mindset with the ability to translate data into actionable insights.
• Creative thinker with a passion for storytelling and brand building.
• Proficiency in Microsoft Office Suite and marketing analytics tools.

COREcruitment