Digital Merchandiser (12m FTC) | Lookfantastic
- Manchester
- Permanent
- Full-time
- Ensure all brands products are optimised i.e. set up for success under LF trading team/senior account manager and brand partner following best practice, including but not limited to:
o Product copy and on-page SEO optimisation o Imagery and videos
o Best in class PDP pages
o Brand Rooms
o Navigation and search
o Content and Editorial
o Product availability
o Product Attribution review & optimised discoverability
- Have the final approval of all NPD product pages on the website. Expectation is right first time, 100% of the time, whilst optimising the customer journey by performing regular site walks/reviews to ensure customer journey for partner brands are well optimised and intuitive.
- Regular SEO audits to drive excellent SEO Optimisation in collaboration with LookFantastic in-house SEO Team.
- Utilise keyword research and search trends data to optimise product titles and copy on product pages.
- Work in close alignment with the site managers and marketing teams across the division to ensure brands/group are well represented on site & across channel.
- Regular interpretation of data analysis, providing key insights and recommendations for improvement across a variety of metrics such as traffic, conversion and basket metrics. Purchase of ROI dashboard required.
- Use insights from both LF and brand partner to understand customer behaviour, making decisions and recommendations based on these insights with the customer at the forefront of mind. This includes A/B testing where appropriate.
- Providing digital and trade post event analysis and recommendations to inform future investment strategy & understand customer behaviour within brand and understand key replenish/cross sell triggers to increase retention
- Ecommerce trading experience with 2-3 years SEO experience with high knowledge of Keyword Research
- Interest within the beauty industry and knowledge of beauty products
- Analytical ability with high attention to detail
- Excellent communicator - able to give clarity and set direction
- Commercial awareness of the beauty industry
- Critical thinker and problem-solving skills
- Project management skills
- Competent knowledge of Google Analytics and Google Search Consol
- Access bespoke development programmes that have been designed and developed by our in-house L&D team.
- Continued development through our upskilling programme that is delivered in partnership with an industry-leading training provider.
- 25 days annual leave plus bank holidays.
- Don't want to work on your birthday? We don't either! Enjoy your day off on us!
- Enhanced maternity and paternity pay, depending on length of service.
- Up to 10 days compassionate leave.
- Buy back up to 3 days each year.
- Unlock 2 days volunteer leave after 12-months.
- Access face-to-face and virtual appointments with our in-house GP.
- Access our in-house CBT therapist.
- Access our 247 Employee Assistance Programme (EAP) which is provided by Bupa.
- State-of-the-art on-site gym.
- Access to our on-site physio.
- Save up to 12% on the cost of personal tech through our salary sacrifice scheme.
- Subsidised bus pass from Manchester City Centre to our ICON office.
- Up to 50% staff discount on THG brands.
- On-site staff shop.
- Access to on-site barber.
- Know someone who would be perfect for THG? Refer them and get up to £1000 when they pass their probation.
- Anniversary gifts when you hit 5 and 10 years of service.