Tracking and Reporting Executive

PDSA

  • Telford, Shropshire
  • £27,019-28,640 per year
  • Permanent
  • Full-time
  • 19 days ago
Join us to help keep even more people and pets together when times are tough. For over a century, PDSA have provided vital veterinary care for the pets of people in financial hardship.We’re now on a journey to expand our reach to support even more people and their beloved pets. To achieve this ambitious goal, we need passionate and driven individuals who are ready to embrace change and help shape a future-focused PDSA. Together, we'll build a stronger organisation to ensure our services help those who need us most for the next hundred years.If you're ready to make a real difference and be part of a team that's creating positive change, we want you to join us. Let's build a brighter future for pets and their owners, together.As Tracking & Reporting Executive, you will:Digital Performance Tracking & Dashboards – Develop and maintain tracking systems and dashboards for digital products, marketing channels, and campaigns to provide actionable performance insights.Campaign Performance Analysis – Monitor, analyze, and report on key performance indicators (KPIs) such as traffic, conversions, engagement metrics, and return on investment (ROI) using tools like Google Analytics and Google Tag Manager.Data-Driven Reporting & Insights – Create and present detailed reports to stakeholders, summarizing key metrics, trends, and recommendations to enhance marketing effectiveness.Optimizing Tracking Systems – Ensure tracking mechanisms are robust, accurate, and consistently applied across all digital channels, supporting continuous improvement in marketing and fundraising efforts.Collaboration & Data Integrity – Work closely with cross-functional teams, including marketing and data analytics, to ensure data accuracy, consistency, and integration across platforms.Industry Best Practices & Compliance – Stay updated on industry trends, data tracking advancements, and data protection regulations to ensure compliance and best-in-class reporting practices.We’re seeking someone with:Proficiency in Analytics Tools – Experience using Google Analytics, Google Tag Manager, and other tracking platforms to monitor and optimize digital marketing performance.Strong Analytical & Problem-Solving Skills – Ability to interpret data, identify trends, and provide actionable insights to enhance marketing effectiveness.Experience in Tracking System Management – Proven ability to set up and manage tracking systems to ensure data reliability and performance measurement.Data Reporting & Visualization – Competence in creating clear, insightful dashboards and reports for stakeholders to drive data-informed decision-making.CRM & Data Management (Desirable) – Familiarity with CRM systems like Dynamics 365, first-party data sharing, and customer data management best practices.Understanding of Data Protection Regulations – Awareness of GDPR and data privacy best practices to ensure compliance in tracking and reporting activities.Why Join Us?At PDSA, we care for both pets and people. As part of our team, you will enjoy a supportive, flexible working environment, along with a range of great benefits designed to make you feel valued:
  • Remote and flexible working options to suit your lifestyle.
  • 25 days holiday (excluding Bank Holidays), with the option to buy or sell up to 5 additional days per year.
  • An additional Wellbeing Day, so you can recharge whenever you need it.
  • Generous pension schemes, starting at 5% contributions and increasing up to 10%.
  • Life Assurance policy (4x annual salary) to give you peace of mind.
  • Employee Assistance Program and Online Wellbeing Centre available 24/7 for confidential support.
  • Retail and Holiday Discounts via our fetch platform, giving you access to a wide range of deals.
PDSA is committed to embedding a culture of diversity and inclusion within our teams that reflect the communities we serve. We aim to create a working environment in which all individuals can make best use of their skills, free from discrimination or harassment, and in which all decisions are based on merit. We offer a range of family friendly, inclusive employment policies and opportunities for flexible working arrangements to support team members from different backgrounds.If you have any questions or concerns regarding accessibility, please contact us and we will be happy to discuss via email or telephone reasonable adjustments that you may require throughout the recruitment process.We are committed to safeguarding and promoting the welfare of children, adults at risk and all our colleagues and expect everyone who works for us to also share this commitment and to treat people with courtesy and respect.To support this commitment, our recruitment & selection processes are robust and rigorous. All appointments will be subject to satisfactory references and appropriate background checks.

PDSA