Paid Media Lead
JD Sports
- Bury, Greater Manchester
- Permanent
- Full-time
- Job title - Paid Media Lead
- Location - Bury (BL9 8RR)
- Working hours - 40 hours
- Working pattern - Monday to Friday
- Demonstrate a strong understanding & showcase a practical ability of working across all Paid Media, with a focus on Paid Search and/or Paid Social platforms and concepts.
- Manage, own, and constantly find ways of improving the workflow of your team through automation & effectiveness. Regularly review team processes (reports, presentations, tools etc.) for efficiency.
- Oversee key projects in the team such as implementing new strategies, feed management, change of tech provider, onboarding of new technology etc.
- Support your Managers to continually review & suggest changes to tactics based on current performance and impact on campaign goals & KPIs.
- Increase knowledge of different Paid Media functions in the team, providing market context and predicting 'what's next'.
- Help develop the Paid Media department by being innovative and sharing knowledge and processes.
- Own relationships with external suppliers such as Google, Bing, Meta, Snap, TikTok etc. from a strategic & project point of view.
- Own relationships of technology partners & continuously review the market, building a preferred partner list.
- Help to create strategic blueprint frameworks for all accounts, aiming to maintain our position at the forefront of the industry and ensuring that all accounts are managed to achieve best-in-class status. (i.e. conduct SWOT analysis on a regular basis, identify new opportunities/platforms and scale them etc.)
- Strategise, implement, and analyse comprehensive full-funnel paid media campaigns providing detailed reports on performance and outcomes.
- Develop and manage your team in order to drive business performance (i.e. Ensure that each member of the team has annual objectives and a PDP to focus on personal and professional training, development and education through regular meetings/catch ups and support in all aspects when needed etc.)
- Developing cross channel integration as part of the planning process.
- Act as a point of escalation and manage challenging situations.
- Remain abreast of developments in Paid Media and the broader digital space.
- Ability to pre-empt issues and be pro-active in producing solutions.
- A high degree of numeracy and literacy is essential.
- Ability to work under pressure in a performance driven environment.
- Aptitude to build and maintain strong working relationships.
- Effective in team management (team of 4-6 people).
- Highly literate in MS Excel, PowerPoint, Word, Office365, Google Docs.
- Excellent communicator, comfortable in articulating actions.
- Effective time management skills with the ability to multi-task.
- A high attention to detail.
- Experience managing sophisticated Paid Search/Paid Social campaigns & teams.
- In depth knowledge of Paid Media, from an implementation & planning perspective.
- Managing Google Shopping/P-Max, Meta DPA, Retargeting & Advantage+ Shopping campaigns.
- Feed Management & Feed Technology knowledge.
- CSS experience.
- Google Analytics experience.
- Working with multiple attribution models.
- An appreciation of the Paid Media ecosystem (i.e. how Paid Search influences Paid Social).
- Facebook Blueprint Certified
- Google Ads Certified
- Second language an