GTM Executive

The Access Group

  • Loughborough, Leicestershire
  • Permanent
  • Full-time
  • 1 hour ago
GTM ExecutiveWe're looking for people to join the Access family, who share our passion for believing in better, and who will help us continue to grow.Love Work. Love Life. Be You. - is central to our success and how we give our customers the freedom to do more of what's important to them.What does Access offer you?We offer a blended approach to office working, encouraging you to collaborate and connect in one of our thriving offices. We deliver on what we say, taking the development of our people seriously. We'll work with you to progress your success plan and provide opportunities to accelerate your career.On top of a competitive salary, our standard 25 days holiday (which goes up the longer you're with us), and a matched pension scheme, you'll also be able to choose from a range of benefits to suit you. We're an organisation that likes to give back, so you'll also have one charity day allocated to support a cause that matters to you.About you:You're a creative and strategic marketer with experience in go-to-market execution, content creation, and campaign management.You're confident using tools like Salesforce, Marketo, and Canva, and you bring strong writing skills, attention to detail, and a data-driven mindset.You thrive in fast-paced environments, collaborate well across teams, and are eager to grow while delivering impactful marketing initiatives.Day-to-day, you will:Strategic Planning & Execution:
Develop go-to-market strategies for product launches, feature releases, and market expansion. Translate propositions into multichannel campaigns to support sales. Create detailed GTM plans with timelines, resources, and success metrics. Collaborate with web leads and Digital Product Owners to align content and buyer assets with execution strategies. Partner with digital teams to ensure best-in-class customer journeys and accurate representation of product features across digital touchpoints.Planning & Analysis:
Align with product marketing teams to incorporate customer feedback, sales data, and market trends into GTM execution. Apply a deep understanding of ICP to tailor messaging and activities. Monitor and report on campaign performance, optimizing across channels and messaging. Use marketing automation and analytics tools (e.g., Marketo, Salesforce, Google Analytics) to extract insights and support strategic decision-making.Sales Enablement & Support:
Create sales collateral, battle cards, and training materials for sales teams (including SDR/BDR). Develop outbound marketing content to support self-generated outreach and demand generation. Partner with sales leadership to ensure effective tool adoption and process adherence.Customer Engagement:
Coordinate with customer success teams to gather feedback and improve product-market fit. Support thought leadership initiatives through events, webinars, and content marketing. Drive creation of case studies and ROI statements to enhance digital and sales campaigns.Your skills and experiences might also include:Experience & Expertise: Minimum 3+ years in go-to-market execution, content marketing, or marketing operations, with a proven track record in B2B product launches. Experience in hospitality, B2B SaaS, or tech companies with complex product portfolios is desirable.Skills & Tools: Strong ideation and content creation abilities, adaptable across audiences and channels. Proficient in AI tools and prompt engineering, marketing automation platforms, CMS systems, CRM tools (e.g., Salesforce), and design tools (e.g., Canva). Familiarity with web content management, optimization practices, and event coordination.Communication & Collaboration: Excellent written and verbal communication skills, strong presentation abilities, and experience working with multiple stakeholders across launch timelines. Background in digital marketing, content marketing, and sales enablement.Analytical & Strategic Thinking: KPI-driven mindset with expertise in tools like Marketo, Salesforce, and Google Analytics. Skilled in buyer journey mapping, customer segmentation, and performance tracking across GTM plays, content engagement, sales enablement asset usage, and launch event metrics.What are we all about?The Access Group is one of the largest UK-headquartered providers of business management software to small and mid-sized organisations in the UK, Ireland, USA and Asia Pacific. It helps more than 100,000 customers across commercial and non-profit sectors become more productive and efficient. Our products and solutions go beyond providing technology, we connect the right people with the right data, at the right time, through Access Workspace.At Access, we are committed to creating a welcoming and inclusive environment where everyone can thrive. If you're excited about this role, (even if your previous experience doesn't align perfectly), you might just be the perfect fit for us! We wholeheartedly believe in equality for all and the transformative power of diversity.Why not join our vibrant team where you can love what you do, love how you live, and most importantly, be authentically you? Let's make a difference together.Love Work. Love Life. Be Yo

The Access Group